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6. Winter Olympic Games
Brand Value 2013: $123 million Brand Value 2012: $123 million
The Winter Olympic Games take place every 4 years, and usually takes place 2 years after the Summer Olympic Games. The first Winter Olympics took place in 1924, and since the Games have evolved quite a bit, with a lot more games added. The Games have so far been hosted in 3 continents.
The 2010 Winter Games, which were held in Vancouver, Canada, have earned a revenue of $260 million through the sale of tickets as well as $55 million from the sale of merchandise.
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Edited by Staff Editor
