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Brand Value 2013: $160 million Brand Value 2012: $147 million
The FIFA World Cup is a tournament that is held every 4 years among the national teams of countries from all over the world. There is a 2 year qualification round that takes place to determine who are the 32 teams that actually play in the main tournament. The main tournament itself is held over a one month period, generally between June and July.
For the World Cup in 2014, that is going to be held in Brazil, where football is followed very passionately, it is projected that FIFA would earn a revenue of around $4 billion. Of this, 60% of the revenue is going to be earned with the help of the sale of broadcasting rights.
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Edited by Staff Editor
