Top 10 most valuable sports events

2. Summer Olympic Games

Brand Value 2013: $348 million Brand Value 2012: $348 million

The Summer Olympic Games is a multi-sport event that takes place every 4 years. Originally an event that had about 40 events, the games now have 300 events, with more than 10,000 athletes from more than 200 matches. The 2012 edition was held in London while the 2016 edition is scheduled to be held in Rio de Janeiro, which will be the first time the Olympics are being held in the South American continent.

To acquire the rights of the 2012 Olympics held in London, all the broadcasters together paid more than $2.6 billion. This was $900 million more than what the broadcasters piad for the 2008 Beijing Olympics.