4. Lionel Messi
Total Earnings – $73.8 million; Sport: Football
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He is one of the most gifted players in football and a darling of the media. Lionel Messi, at the age of 27, is a humble antidote to Christiano Ronaldo’s in-your-face bravado.
The Argentine, by virtue of his superhuman talent, holds various records. He has the most number of goals in La Liga competitions, most number of goals in Barca competitions, most goals scored in a calendar year and most hat-tricks scored.
Deals with Gillette, WeChat, Ooredoo and Samsung have ensured his place among the most marketable athletes. Owing to his talent, his sponsor Samsung cast him as Iron Man in their ad to promote the Avengers film.
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