ATP signs two sponsorship deals for season ending event in London

O2 Arena

The Association of Tennis Professionals (ATP) has signed a sponsorship deal with Global shaving brand Gillette which will see the brand become the official partner of the season ending event in British Capital’s O2 Arena.

As a part of the deal Gillette will become the personal sponsor of former world number one Roger Federer and will receive prominent branding around the O2’s Fan Zone for the duration of the tournament.

ATP also extended their deal with Italian coffee brand Segafredo Zanetti for the event, which will see world’s top eight singles players and doubles teams fight it out in their respective categories.

Gillette joins a string of sponsors which includes Barclays, Corona, Ricoh, FedEx and Emirates, Lacoste, Rolex, Moet & Chandon, Enel and Highland Spring.