From Carlos Alcaraz's deal with $338 billion-worth Louis Vuitton to Serena Williams' deal with Audemars Piguet; 5 tennis superstars partnered with luxury brands

In addition to their earnings on the court, tennis players often partner with luxury brands to bag profitable endorsement deals and boost their social image. Brands like Gucci, Louis Vuitton, and Rolex have often partnered up with tennis players to endorse luxury products.

Luxury brand associations with tennis players range from players of previous generations like Serena Williams and Roger Federer to current-day stars like Jannik Sinner, Aryna Sabalenka, and Carlos Alcaraz.

Let's have a look at some of the prominent tennis player-luxury brand associations

---

#5 Serena Williams - Audemars Piguet

Serena Williams at the US Open 2022 (Getty)

Audemars Piguet is one of the several brand endorsements that Serena Williams has. The brand is a luxury watchmaker which has partnered with the American icon since 2014.

Williams has been the prime endorser of the "Royal Oak" line of watches at Audemars Piguet. The 23-time Major winner was often seen wearing the "Royal Oak Offshore Quartz" during her matches. She wore the watch till her last tournament at the 2022 US Open when she bowed out of tennis.

The design of the watch is unique as it is adorned by 32 diamonds around the dial. This signifies the unique athletic talent of Williams that kept her at the top of the sport for more than 20 years.

---

#4 Aryna Sabalenka- Audemars Piguet

After the former World No.1 Serena Williams, Audemars Piguet also entered into a partnership with the current World No. 1 Aryna Sabalenka. The Belarusian finished one of her most successful seasons on the WTA Tour in 2024.

The No.1 player was seen wearing the "Royal Oak Offshore Chronograph" during the 2024 US Open. While her performances on-court saw her pick up the trophy, her new accessory on her wrist gathered widespread admiration from the onlookers.

The Belarusian recently visited the headquarters of the company in Switzerland in Le Brassus, formally recognizing the partnership.

---

#3 Jannik Sinner- Gucci

World No.1 Jannik Sinner has been the global ambassador of the world-famous luxury brand Gucci. After finishing one of the most impressive seasons in 2024, at the ATP Finals in Turin, Sinner was seen at the "Gucci Gift Campaign."

The campaign saw the Italian player do a photoshoot, wearing custom Gucci-made knitted clothes, accompanied by a metallic version of the iconic Gucci duffel bag with mountains in the backdrop. The Duffel bag is one of the most iconic products of the luxury brand, which Sinner was seen using at Wimbledon. During the campaign, the 23-year-old opened up about Gucci as a brand.

"With Gucci I share many values such as authenticity, loyalty and passion." said Sinner (via voguescandinavia.com)

The snow-themed campaign by Gucci signified Sinner's childhood in the mountains. The Italian was an avid skier when he was a child.

---

# 2 Roger Federer-Rolex

Rolex is a brand that has collaborated with tennis since the 1970s. The brand has been synonymous with sport as the official timekeeper at the Grand Slams, ATP and WTA Finals, and the Davis Cup.

The partnership between Roger Federer and Rolex is one of a kind. The Swiss legend has been the ambassador of the brand since 2001. Even though the former No. 1 is retired from the sport, he has an outstanding contract with Rolex till 2025, which has every possibility of being renewed once more.

The eight-time Wimbledon champion was always seen sporting a Rolex watch when the grass-court Major was going on. In his last Wimbledon triumph, the Swiss Maestro was seen wearing the Rolex Oyster Perpetual Datejust after his victory over Marin Cilic in the final.

Roger Federer at the Wimbledon 2017 (Getty)

Due to its unique connection to the sport, Rolex has a lot of other tennis players on its roster. This includes top players like Alexander Zverev, Carlos Alcaraz, Iga Swiatek, and Coco Gauff.

---

#1 Carlos Alcaraz- Louis Vuitton

With a market value of 338 billion dollars, Louis Vuitton is one of the leaders in the industry of luxury goods.

Louis Vuitton entered into a partnership with Carlos Alcaraz last year, making the World No.3 their brand ambassador. The Spaniard has always had his eye on fashion choices, and Louis Vuitton was one of his preferred brands.

"For me, Louis Vuitton is really a brand that I have always looked to and when the opportunity to work with the team arose, it instantly felt like a perfect partnership,”...I was really invested from the start.” said Alcaraz (via vogue.com)

Alcaraz was one of the most prominent figures in the brand's 2024 formalwear campaign.