Coco Gauff leaves Iga Swiatek, Aryna Sabalenka behind with Roger Federer backing; earns over $30 million to become 2024's highest-paid female athlete

Coco Gauff has been named the highest-earning female athlete of 2024. The player, who is backed by Roger Federer’s agency, earned a significant lead over her rivals Iga Swiatek and Aryna Sabalenka.

According to the list published by Sportico, Gauff pocketed $30.4 million in combined on- and off-court earnings in 2024. This includes $9.4 million in prize money and $21 million in endorsements. Interestingly, the American, who won the WTA 250 in Auckland and the WTA 1000 in Beijing this year, had made just $4.6 million on the court before the final tournament of the season—the WTA Finals in Riyadh.

With her victory at the WTA Finals, Coco Gauff doubled her earnings, clinching a historic $4.8 million check—the biggest payday in WTA history.

As for her off-court earnings, Gauff, who has signed with Roger Federer’s agency, Team 8, boasts a robust portfolio. She has bagged several lucrative sponsorship deals, which include her clothing partner, New Balance; haircare brand Carol’s Daughter; audio equipment company Bose; clothing retailer American Eagle Outfitters, and racket sponsor Head.

Gauff’s 2024 earnings also show a significant upswing. According to Sportico, the American netted $22.7 million in 2023—the season she won her maiden Grand Slam at the US Open.

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How Iga Swiatek, Aryna Sabalenka, and others fared compared to Coco Gauff

Coco Gauff pictured at the 2024 WTA Finals - Image Source: Getty

While Coco Gauff leads the list of highest-earning female athletes in 2024, a staggering nine tennis players feature in Sportico's top 15.

Five-time Grand Slam champion Iga Swiatek, Olympic gold medalist Zheng Qinwen, and World No. 1 Aryna Sabalenka take the third, fourth, and fifth spots, pocketing $21.4 million, $20.6 million, and $17.7 million, respectively. Meanwhile, Chinese skier Eileen Gu is placed second, with $62K in prize money and a massive $22 million in endorsements.

Naomi Osaka (sixth with $15.9 million) and Emma Raducanu (seventh with $14.7 million) are the other two tennis players making the top 10, with the majority of their earnings coming from sponsorship deals.

Golfer Nelly Korda, gymnast Simone Biles, and basketball player Caitlin Clark cap off the list of top-10 earners.

Meanwhile, Jasmine Paolini, who reached two Grand Slam finals this year, at the French Open and the Wimbledon Championships, made $10 million in 2024 and is the 11th highest-earning female athlete. Jessica Pegula, who also reached her first Major final at the US Open, is placed 13th with $8.2 million. She is immediately followed by 2022 Wimbledon champion Elena Rybakina, who netted $7.9 million.