Coco Gauff recently experienced her first day as the 'Chief Smoothie Officer' in her new partnership with the renowned juice brand 'Naked.' Her mother, Candi Gauff, later expressed her love for the latest commercial featuring the World No. 3.
Gauff announced her partnership with the juice brand in June, featuring in a playful commercial. Months later, another commercial was released, featuring Guaff being introduced as the brand's new 'Chief Smoothie Officer.'
In the lighthearted commercial, the former US Open champion takes on her new role, working in her cabin, engaging with colleagues, posing for photos, and enjoying a variety of the brand's juices and smoothies.
Watch the commercial shared by Gauff below:
Gauff's mother, Candi, who frequently accompanies her daughter to matches, later praised the commercial by sharing it on her Instagram stories. She tagged Coco and posted the clip.
In an interview with Forbes in June, Glen Walter, CEO of Tropicana Brands Group, had expressed his excitement about launching the partnership with Gauff.
"We are thrilled to welcome Coco to the family. And to dream and develop the future of the Naked Brand and product portfolio with her unique spin.”
Coco Gauff: I'm partnering with Naked and creating something that will fill me on and off the court"
While starting her partnership with Naked in June, Coco Gauff shared that she prefers sweeter smoothies to satisfy her tooth and enjoys eating fruit, which reminds her of her academy days and brings nostalgia.
"I like smoothies that are on the sweeter end, just because I have a sweet tooth. A lot of times when I want to satisfy that sweet tooth without eating actual dessert, I'll eat fruit. Sometimes when I’m on court, when I’m frustrated, it's just nice to eat something that reminds me of home," Gauff told Food & Wine.
"I started the whole fruit thing was when I was younger. We grew up eating fruit in academies, and while I was practicing, so sometimes when I eat it, it's almost like a bit of nostalgia," she added.
Gauff added she'll be drinking more smoothies during matches due to her partnership with Naked.
"Obviously I have to eat before I practice, so that’s sometimes in a liquid form. It's just easier for me,” she says. I’ll now be drinking more smoothies in matches too now that I'm partnering with Naked and creating something that will fill me on and off the court," she said.
Coco Gauff had a strong run this year, capturing titles at the China Open and ASB Classic. She ended the year on a high note by winning the 2024 WTA Finals in Riyadh. The World No. 3 had an impressive 54-17 win-loss record and will look to reach even greater heights in 2025.