Coco Gauff Endorsements: From American Eagle to New Balance, a look at American's biggest sponsors

Former US Open champion Coco Gauff has been creating headlines in the tennis world with her performances and her off-field work. Gauff has been involved in charity work while making fashion statements through brand endorsements, showing the global impact of a successful tennis player in the modern era.

Over the years, Gauff has been involved with several high-profile brands, increasing her worldwide image and influence. Gauff signed with American Eagle Outfitters in 2022 and has been featured in the brand's "Spring Members Always" campaign. She signed a multi-year deal earlier this year with haircare brand Carol's Daughter, which aims to "uplift Black beauty for a powerful new generation."

Gauff and New Balance have released several sneakers, and New Balance recognized Gauff's talent in her teenage years, signing her at age 14. During her early years as a tennis player, she developed an affinity for the Head 360 Speed MP racket, and by the time the American was playing at the ITF Circuit, the racket brand had officially roped her in.

Gauff has also represented the Swiss wristwear brand Rolex, wearing it during her 2023 title lift at the US Open. Gauff has also been a part of Ray Ban's endorsements since November 2023 for their line of smart glasses. Guaff also partnered with the Brian Brothers Foundation alongside several other tennis players to raise money in 2019.

Amongst other high-profile endorsements by Gauff is her partnership with the speaker and audio equipment company, Bose, for whom she featured in an advertisement in 2023. She has also been a sponsored athlete by Microsoft since 2020, the company using analytics to track her performances.

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Coco Gauff features in anime-style "Be Unstoppable" campaign by UPS

Coco Gauff - Source: Getty

As a well-known anime fan, Coco Gauff is part of United Parcel Service's (UPS) new campaign, 'Be Unstoppable.' She recently received one of her limited-edition boxed and shared it on her Instagram story.

UPS is an American shipping company that has partnered with Gauff to make a limited-edition box inspired by the 2023 US Open champion's winning speech. The box was released before the 2024 Paris Olympics, increasing the brand's global influence through the tennis player.

The brand recently released a promo video titled "Coco vs. The Doubters," which underlines how anime motivates the player as she also watched it before her maiden US Open title win. On a related note, she had shared earlier this year how her struggles as a budding athlete, facing doubters, made her collaborate with small-business owners as they went through the same scrutiny.

Most recently, Gauff has also released her second signature shoe line, with her merchandising partner New Balance called the "The Coco CG2." The shoe has been engineered to provide top performance for tennis players and is also inspired by her win in New York.