Huge boost for Serena Williams' beauty brand at WNBA Draft as Minnesota Lynx's 1st round pick Alissa Pili glows in WYN Beauty

Serena Williams' beauty brand received a huge boost at the WNBA draft as Minnesota Lynx's first-round pick Alissa Pili dazzled in WYN Beauty.

After her retirement in 2022, Williams has given full attention to her already existing business ventures and to creating new ones. The 42-year-old has now debuted in the makeup field with her latest venture 'WYN Beauty', which launched on April 7, 2024.

The makeup brand recently created a glamorous look for basketball player Alissa Pili for the WNBA draft, where the 22-year-old was one of the most sought-after players. The forward was picked in the first round as the eighth overall pick by the Minnesota Lynx.

WYN Beauty took to Instagram to congratulate the American on her draft pick and also shared that it was an honor for them to create a special look for Pili on her special day.

"DRAFT DAY BEAUTY BY WYN 🏀💄✨ Yesterday was an important day for women in sports and a special day for us at WYN BEAUTY. We had the honor of creating a WYN BEAUTY glam look for @alissapili ahead of her first-round draft pick to the @minnesotalynx."

Serena Williams re-shared the post on her Instagram story where she congratulated Pili and also complimented her look.

"Congratulations @alissapili, @wyn looks good on you!"

Serena Williams' Instagram story

Serena Williams reveals how tennis helped her create WYN Beauty

Serena Williams

Serena Williams recently sat down with Byrdie to have a chat where she spoke about how tennis catalyzed the creation of WYN Beauty.

Williams always had a hard time figuring out how to appear in front of the press after her matches as she only had a few minutes to decide on her look. This led her to realize many others like her would be facing a similar problem.

"After playing on center court in front of millions of people, I'd have to do press. There was a point where I was talking to the press every single day. I had to figure out how I wanted to show up, but I only had a few minutes after a match to do my makeup."

"I would often mix my foundation and sun cream because I couldn't find a skin tint I loved. I realized that if I'm having this problem, other people are as well."

Williams also explained how tennis is different from other sports as the games could go on for hours with sweat pouring down all over your face, which made her think about ways in which she could enhance her features.

"Tennis is different than other sports. With tennis, you can play for three hours and have sweat pouring down your face. So I had to find little ways to enhance my features."

Tennis' influence on the brand can also be seen in the color of the packaging of the products, which is inspired by the color of a tennis ball. According to WYN Beauty's website, this color is close to Williams' heart.