Jannik Sinner on representing Gucci: "Never thought I would become No. 2 coming from a normal family in a small town, never thought about big brands"

Jannik Sinner opened up on signing for Gucci and becoming the World No. 2.

Sinner has been in scintillating form so far this season, having lost only two out of 28 matches played. He has also won three titles so far this year; the Australian Open, which marked his maiden Grand Slam title, the Miami Open, and the ABN AMRO Open in Rotterdam.

The 22-year-old's Miami Open triumph saw him replace rival Carlos Alcaraz and become the new World No. 2. Right now, Sinner is competing at the Madrid Open, where he has cruised into the third round after making short work of compatriot Lorenzo Sonego in the second round.

Following his 6-0, 6-3 victory over Sonego, the Italian told the press that he never imagined growing up that he would be ranked the second-best men's tennis player on the planet coming from his humble roots in San Candido, an alpine village in the north of Italy.

"I never thought about anything like that when I was younger, I was just trying to be a professional player. I never thought I would become number two in the world coming from a normal family in a small town," Sinner said.

Sinner was also quizzed about his feelings on being a brand ambassador for Gucci. The Italian was roped in as an ambassador for the luxury fashion giants in July 2022.

"I never thought about the big brands, and I still don't. I I love being part of one of the families, meeting new people and having them give me different points of view that make me grow as a person. I respect them a lot, I try to do my best," Sinner added.

"Success hasn't changed me" - Jannik Sinner

Jannik Sinner in action at the 2024 Mutua Madrid Open

During the same press conference, Jannik Sinner was asked if his phenomenal rise to the top of men's tennis has changed his equations with rivals such as Sonego. In his response, the Italian said that from his end, nothing has changed at all.

"It doesn't change, at least on my side. Success hasn't changed me, I don't believe in these kinds of things because the way you are as a person is much more important than the rest," Sinner said.

Jannik Sinner is set to face Pavel Kotov next at the Madrid Open in a third-round encounter on Monday, April 29. If the Italian progresses, he will face either 16th Karen Khachanov or Flavio Cobolli in the fourth round of the Masters 1000 event.