"My God, it's not just tennis kits they suck at" - Fans unimpressed by Roger Federer-backed On's Olympics kits designed for Switzerland

Kits for several countries participating in the 2024 Paris Olympic Games have been revealed. However, the Swiss kit designed by Roger Federer-backed On has failed to make an impression among fans.

On Running, a Swiss brand that sponsors multiple tennis stars including World No. 1 Iga Swiatek and Ben Shelton, has designed the kit for Switzerland.

The brand, which has Swiss tennis icon Federer's backing for five years, came up with an uncanny design. The kit is majorly white with a hue of red, blue, and orange splashed on the corner.

An account on X posted about the kits released by several countries including Spain, USA, and South Korea. However, Switzerland caught the eye of the fans who thought On had the potential to do better.

"My god, it’s not just tennis kits they suck at," one fan wrote.

"On are not letting that damn colour fading go," another fan wrote.

"I need to have a serious conversation with the on creative director…," a third fan wrote

Another frustrated fan wrote, "I HATE ON RUNNING OH MY GOD PUT DOWN THE DAMN DIY TIEDYE KIT"

One fan expressed his frustration toward the 20-time Grand Slam champion.

"We need to end on's reign of terror in this country @rogerfederer you belong in JAIL," they wrote.

Another fan resembled the kit with what Swiatek had worn during her triumph at the 2024 French Open.

"This is literally Iga's RG kit but without purple... omg," they wrote.

---

Roger Federer-backed On has partnered with Hollywood actress Zendaya

Roger Federer at a Special Screening of his documentary.

On Running was founded in 2010 and Roger Federer invested an undisclosed amount in the company in 2019. Since then, he has closely worked towards the progress of the brand and helped it acquire top tennis talents from across the world.

More recently, the Swiss brand acquired the services of Hollywood actress Zendaya. The 27-year-old star featured in a tennis-inspired movie titled 'Challengers' which was released in April. Since then, her entanglement with the tennis world has continued.

In early June 2024, Zendaya officially joined the company and signed a multi-year deal. The Swiss tennis icon welcomed her on the team with a recreation of the famous 'Challengers' poster. He posted an edited image of himself on social media wearing sunglasses and watching a match from the stands.

Furthermore, the pair was also spotted shooting a promo for On outside the headquarters of the company in Zurich.