"The greatest" - Coco Gauff gushes over British rapper Little Simz as duo team up for Bose's latest commercial

Coco Gauff expressed her admiration for British rapper Little Simz for collaborating with the American in the latest commercial for the audio equipment company Bose. The duo joined forces for Bose’s latest campaign, 'Pause for Nothing', which promotes the brand’s Ultra Open Earbuds, a wireless device that lets you enjoy high-quality sound while staying aware of your surroundings.

The commercial comes at a time when Gauff is preparing for her 2024 Wimbledon Championships campaign, where she hopes to improve on her previous best result of reaching the fourth round in 2019 and 2021.

Little Simz is one of the most acclaimed rappers in the UK. She has released five albums, the latest being 'No Thank You,' which came out in December 2022. The 30-year-old has also won several awards, including the 2022 Mercury Prize for her album 'Sometimes I Might Be Introvert' and the Brit Award for Best New Act.

The commercial, which is set to Simz’s song ‘Mood Swings’, features Gauff in various scenarios, such as a tennis practice, a photoshoot, and a social gathering, highlighting the benefits of the open ear design of the earbuds, which lets users hear the music without blocking out the ambient noise.

In the commercial, Lillte Simz can be seen cheering Gauff from the sidelines as the American is sweating it out on the court. The 2023 US Open champion shared the commercial on her Instagram on June 27, with a caption:

"Pause for nothing—on or off the court—with the Ultra Open Earbuds. #SoundIsPower"

Gauff highlighted the benefits of the open-ear design of the earbuds that allows her to listen to her favorite music while being aware of her surroundings in a social setting.

"I would say the Bose open earbuds are really cool. It feels like the music or the sound is being played inside your head, but you can still hear everything that’s going on outside your head," Gauff said (via BOSE.com).

The American also expressed her admiration for Simz, calling her "the greatest" and said the shoot was "so much fun".

"This was so much fun. She is the greatest," Gauff wrote.

Coco Gauff on Instagram (instagram.com/cocogauff/)

The 20-year-old also expressed affinity for the British rapper's song 'Mood Swings.'

"I love Little Simz. I love [her song] 'Mood Swings.' I love that, the hypeness of the song," Gauff said (via BOSE.com).

Simz also shared a behind-the-scenes clip, where she surprised Gauff on the set of the commercial, making the tennis star smile and hug her.

Little Simz on Instagram (instagram.com/littlesimz/)

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"I’m always having music as part of my routine" - Coco Gauff opened up about her pre and post-match ritual

Coco Gauff at the 2023 WTA Finals

Coco Gauff has been vocal about her love for music and how it helps her prepare for matches and relax after them.

"I’m warming up before I hit to music and then cooling down to music, so I’m always having music as part of my routine, especially when there’s long days and it kind of helps change your energy. If you’re feeling a little bit low in energy you can play some pumped-up song and it gets you in the mood for a match and it also helps me relax before matches, too," Gauff said (via BOSE.com).

The American also highlighted how Bose's Ultra Open Earbuds blend in with her attire and complement her look.

"I usually wear so much silver jewelry, I think [Ultra Open Earbuds] really complements. I love chunky jewelry. And even though it is not a jewelry piece, it looks like it [is] and I think it goes with my aesthetic," Gauff said (via BOSE.com).

Coco Gauff joined the American audio equipment company as a brand ambassador in 2023 for an undisclosed amount.