WATCH: Coco Gauff embraces new role as Chief Smoothie Officer in 'career-changing' announcement for Naked Juice in hilarious commercial

S Shahi
Coco Gauff (Source: Screengrab from @cocogauff via Instagram; Getty Images )
Coco Gauff (Source: Screengrab from @cocogauff via Instagram; Getty Images )

Coco Gauff has just announced her first beverage partnership with American juice and smoothies company Naked Juice as a Chief Smoothie Officer. Gauff announced the news in a playful commercial that shows her teasing the media about her next big move.

Gauff recently concluded her run at the ecotrans Ladies Open in Berlin, where she lost 7-5, 7-6(2) to eventual champion and doubles partner Jessica Pegula in the semifinals. The top-seeded American cruised past Ekaterina Alexandrova and Ons Jabeur (W/O) en route to the last four.

The commercial shows Gauff in a press conference, surrounded by reporters who are eager to know about her "career-changing" announcement. They bombard her with questions about her possible ventures, such as pickleball, basketball, tennis movie, and new smoothie arrangements.

Gauff, who remains calm and composed, says she doesn’t comment on rumors. When one reporter begs her to give them a hint, she smiles and says one word: "Smoothie". She then takes a sip from a Naked Juice bottle and winks at the camera.

The commercial is a witty and playful way to introduce her as the new face of Naked Juice. Gauff shared the commercial on her Instagram account, with a caption:

"I’m so happy to join @nakedjuice as Chief Smoothie Officer!"

This is not the first time that Coco Gauff has starred in a commercial for a major brand. She has also been featured in ads for New Balance, Ray Ban, and Barilla, among others. She was also part of the "We Got Now" campaign for New Balance, which features other celebrities such as Shohei Ohtani, Sydney McLaughlin-Levrone, Cameron Brink, and others.


Coco Gauff expresses her excitement for her new role at Naked Juice

Coco Gauff at the 2023 China Open
Coco Gauff at the 2023 China Open

In a press release, Coco Gauff expressed her love for fruit and fruit juices. Gauff said she is elated to be the first Chief Smoothie Officer for Naked Juice and co-create real fruit juice smoothies with the innovation team.

"I love fruit and fruit juices. They've always been a part of my routine. So, to be named Naked's first Chief Smoothie Officer is an incredible honor and natural combination of my love of both. I'm excited to have the opportunity to co-create real fruit juice smoothies alongside the innovation team and help shape the future of Naked," Gauff said (via PRNewswire).

Glen Walter, the CEO of Tropicana Brands Group, welcomed Gauff to the family and praised her as a multi-talented person who can do many things at once.

"We are thrilled to welcome Coco to the family, and to dream and develop the future of the Naked brand and product portfolio with her unique spin. As an athlete, advocate, daughter, sister, friend, and now Chief Smoothie Officer, Coco is a true multi-hyphenate and knows better than anyone that you can be many things at once," Walter said.

The World No. 2 is preparing for the upcoming Wimbledon Championships (July 1-14), where she hopes to surpass her performance in 2019 and 2021 when she reached the fourth round.

Coco Gauff is also looking forward to competing in the Paris Olympics, where she will represent the United States along with Taylor Fritz, Tommy Paul, Jessica Pegula, Danielle Collins, and others.

Quick Links

Edited by Partha Sarathi Banerjee
Sportskeeda logo
Close menu
WWE
WWE
NBA
NBA
NFL
NFL
MMA
MMA
Tennis
Tennis
NHL
NHL
Golf
Golf
MLB
MLB
Soccer
Soccer
F1
F1
WNBA
WNBA
More
More
bell-icon Manage notifications