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Coco Gauff was recently featured in an advertisement for New Balance along with several athletes from different sports.
Gauff signed her first professional contract with New Balance at just 14 years old in 2018 and extended the contract in 2022.
The American was recently featured in an advertisement along with MLB star Shohei Ohtani, track and field athlete Sydney McLaughlin, NBA stars Jamal Murray and Tyrese Maxey, WNBA star Cameron Brink, and soccer star Bukayo Saka.
The advertisement captured the athletes showcasing skills from their respective sports. Gauff was seen hitting a tennis ball.
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Gauff's latest collaboration with the three basketball players has coincidentally come at a time when she has expressed interest in playing basketball. After winning her second-round match against Sachia Vickery 6-3, 4-6, 7-5 at the 2024 Stuttgart Open, she engaged in media interaction and revealed how her dad thought that she could be a good fit for the WNBA.
"Yeah, it's funny because my dad was actually talking about that," Gauff said. "He was, like, 'You would have been right up there. You would have been a sophomore. I would have had you shooting Js and everything,'" Coco Gauff said.
She also mentioned that she would have loved to be on Caitlin Clark's team.
"I don't know if I would be that type of player, but I will say if I could go in another life I would love to play on the same time as Caitlin Clark just to see if I could guard her. Obviously now I definitely couldn't, but I don't know, if I trained for it, just to see," she added.
Coco Gauff's recent sponsorships
Coco Gauff, 20, has secured a lot of sponsorships under her belt including Bose, Rolex, UPS, and Ray-Ban Meta smart glasses. In January 2023, she was signed as a brand ambassador of advisory CPA firm Baker Tilly US, LLP.
In 2024, Gauff, in partnership with long-time sponsor New Balance, released special shoes that had geographical coordinates of public tennis courts in Delray Beach (26 28 0.75" N 80 5' 1.4" W), where she used to practice growing up.
More recently in April, the 2023 US Open champion inked a new partnership with haircare and skincare brand, Carol's Daughter.
"I'm delighted to announce my partnership with Carol's Daughter. Their knowledge of natural hair care is unmatched, and I couldn't be prouder to align with a brand that shares my values. I'm excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity," Coco Gauff said in the press release.
