Taylor Fritz and girlfriend Morgan Riddle recently took part in a luxury photoshoot for the former's apparel sponsor, Boss, one of the brands of the larger Hugo Boss clothing juggernaut headquartered in Germany. Fritz and Riddle sported all-black fits as they struck an array of poses for the camera. The lovebirds also showcased their acting talents in a romantic promotional video.
On Monday, December 23, the official Instagram handle of Boss posted a reel and a series of photos featuring Taylor Fritz and Morgan Riddle, one of the most prominent couples in contemporary tennis. In the reel, Fritz and Riddle could be seen acting out a cute and romantic exchange as they talked about unwinding together during the holidays.
Watch the video below:
Check out the pictures of Taylor Fritz and Morgan Riddle from their latest photoshoot for Boss below:
Fritz was previously sponsored by Nike, with the American announcing his switch to Boss in March this year and donning the brand's tennis apparel for the first time at the 2024 BNP Paribas Open in Indian Wells. The current World No. 4 told Forbes at the time about inking a deal with the German fashion label.
"I’m at an important point in my career and I wanted to disrupt. I’m excited about this partnership with Boss, a brand that can affect culture," Fritz said.
The 2024 US Open runner-up also joined Matteo Berrettini as the American and Italian walked the runway at Boss' SS25 Milan show. In the aftermath of the event, Frances Tiafoe appreciated how Fritz looked and carried himself on the runway.
"It's crazy" - Frances Tiafoe reacted to Taylor Fritz walking the runway for Boss
At a pre-tournament press conference in the buildup to the 2024 Laver Cup, Frances Tiafoe was asked about close friend and rival Taylor Fritz appearing at the Boss show in Milan. Tiafoe joked that he "wanted to clown" Fritz but was unable to because of how well Fritz walked the runway.
"No, he actually looked really good, actually. Pause. Pause. It's crazy. No, he did really well, honestly. I wanted to clown him but couldn't. He opened it up too, so that's never easy. Obviously you don't know the direction you are going while you're walking. So he did really well. It all came out really good. It looked really good on social media. So well done," Tiafoe said.
Fritz's 2024 season ended in a loss to reigning World No. 1 Jannik Sinner in the final of the prestigious year-end Nitto ATP Finals. He is set to kickstart the next tennis season representing the USA at the United Cup. Fritz will lead the American contingent at the team tennis event alongside WTA World No. 3 and 2023 US Open champion Coco Gauff.