Sportfive will continue its role in FFT official public relations

Sportfive which is a subsidiary of Lagardère Unlimited, has been selected by the French Tennis Federation to continue in its role as one of the official PR agency for editions in 2014, 2015 and 2016 for the “Internationaux de France de Roland-Garros” and the BNP Paribas Masters.

The European and African leader in the management of sports marketing and media rights has been instrumental in the success of the “Internationaux de France” since 2008 and BNP Paribas Masters since 2007. The enterprise, which is also a French specialist and leader of hospitality in the sporting and cultural areas, will offer its skills and experience to the FFT to continue and develop its hospitality strategy and to market “living space advantage” areas at Roland-Garros and the “Master Club 12″ BNP Paribas Masters Tournament, for the next three editions.

The main responsibility of Sportfive is to provide their sporting clubs, federations and events with their unique experience and know-how in professional sports management such as negotiating TV rights at international level, advertising in stadiums, sponsorship and hospitality programmes.

Source: noodls