5 High School Basketball players with the highest NIL valuation in 2024-25 ft. LeBron James' son Bryce James

NIL deals are transforming college and high school sports, allowing young stars to cash in before making the big leagues. Many things are considered by companies before signing deals with athletes, such as social media clout, highlight reels, and competitive performance.

Some high school basketball players have the social media savviness and reach to stack up NIL valuations that rival those of some college athletes. Let's take a look at the top five high school basketball players by NIL value, as per On3.

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Top 5 high school basketball players by NIL value

Bryce James, LeBron James, Bronny James, Carmelo Anthony, and Kiyan Anthony (Credits: Getty Images)

#5, Bryce James - $1.3 million

Bryce James has an impressive social media following of 3.4 million across Instagram, Twitter, and TikTok. He regularly plays in competitive circuits like the EYBL and was among the 100 athletes invited to the Mamba Invitational League in August.

James has only received two offers - from Ohio State and Duquesne. Kiyan Anthony himself noted that Bryce deserves more attention and cited James’s hard work and dedication despite his well-known last name.

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#4, Nate Ament - $1.3 million

Ranked No. 4 in the 2025 class by On3, Nate Ament has college offers from programs like Texas, UConn, and Duke.

Nate Ament’s landmark $1.3 million NIL deal with Reebok made him the first high school player to sign with the brand, and he has taken a leading role in its basketball relaunch for 2025. Ament will receive a Player Exclusive sneaker, a major endorsement feature usually reserved for top athletes.

Under the mentorship of Reebok Basketball President Shaquille O’Neal and Vice President Allen Iverson, Ament will represent the brand and is expected to show his own Player Exclusive (PE) colorways of Reebok's "Engine A" model.

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#3, Darryn Peterson - $1.4 million

Darryn Peterson is a highly ranked, five-star shooting guard in the 2025 class and has made headlines with his recent NIL partnership with Adidas. He is the first high school player to secure an NIL deal with the brand. His NIL valuation stands at a staggering $1.4 million.

Currently playing for Huntington Prep in West Virginia, Peterson is rated as the No. 3 overall prospect and the top shooting guard in his class. His talents have caught the attention of major college programs, earning him scholarship offers from schools like Kentucky, North Carolina, Indiana, and UCLA, among others.

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#2, Cameron Boozer - $1.6 million

Cameron Boozer, with a $1.6 million NIL valuation, has gathered a large following and strong marketability due to his double-double game averages and consistent tournament wins. Named Gatorade National Player of the Year, Boozer’s NIL-Valuation reflects his potential and his high rank as a forward.

His skills on both ends of the court, combined with the legacy of his father, Carlos Boozer, make him a prominent figure in high school basketball, with a growing fan base and increasing endorsement potential.

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#1, AJ Dybantsa - $2 million

AJ Dybantsa surpassed his peers by signing a record-breaking NIL deal with Red Bull, which elevated his valuation to $2 million, making him the highest-paid high school player. The historic partnership marks Red Bull's entry into high school basketball NIL deals which shows Dybantsa’s unique appeal.

Though exact terms aren’t disclosed, Dybantsa expressed excitement about the synergy between his brand and Red Bull, saying, “Red Bull gives you wings, and I can for sure fly.” Dybantsa also visited BYU, Alabama, and UNC, where he showed his appeal to elite college programs and his value as an athlete and influencer.