What is Carmelo Anthony's son Kiyan Anthony's NIL value? Exploring the high school basketball star's NIL value following latest representation deal

Kiyan Anthony has signed a major NIL representation deal with WME Sports, the sports branch of Hollywood agency WME.

This agency represents several stars, such as Adele, Usher and Robert Downey Jr. The signing comes just a few months after his mom, actress La La Anthony, joined the major Hollywood company in June.

This means that whenever Kiyan Anthony's name, image and likeness, or NIL, are used, it will be WME Sports that will be representing him in the negotiations.

Back in September, his NIL value stood at around $726,000. However, with his various media appearances, YouTube vlogs, his status as an influencer and his performances at this year's Nike EYBL Peach Jam and FIBA U17 World Cup, his stock has since grown. On3 lists his NIL value currently at around $1.1 million.

He has slowly been catching up to friend and rival Bryce James, youngest son of LeBron James, whose NIL valuation is worth $1.3 million despite him being ranked a three-star.

AJ Dybantsa, the No. 1 prospect from the Class of 2025, sits at the top of On3's High School Basketball NIL rankings, at $2 million, followed by Cameron Boozer at $1.6 million.

He still has a lot to do to catch up to his mom, though, as La La Anthony's brand is worth $10 million. Meanwhile, his father, NBA legend Carmelo Anthony, is now retired but his brand is worth millions, with a six-year deal with the Jordan Brand worth $40 million and a net worth of $160 million.

Kiyan Anthony's NIL money did not come through for him one time

During his Japan vlog on Overtime, Kiyan Anthony was reminded that he should not spend too much of his NIL money. He was out shopping at a Japanese thrift store in Tokyo and was checking out a bag until the cameraman reminded him that his credit card had been rejected and that his NIL money had not come in yet.

A dejected-looking Kiyan soon returned the bag but continued shopping while using his mom, La La's money.

Kiyan's NIL deals include modeling for PSD Underwear and One Way Clothing. He is also part of the Mamba & Mambacita Sports Foundation and is a brand ambassador for Nerf. In addition, he is also a social media influencer, with his vlog on Overtime being viewed by hundreds of thousands of people.