5 artists supporting NewJeans amidst the Hybe x Min Hee-jin controversy

Amidst the controversy between HYBE and Min Hee-jin, NewJeans' live stream on YouTube further added fuel to the feud. HYBE's ongoing dispute with Min Hee-jin, ex-CEO of ADOR, has intensified this year, revolving around accusations that Hee-jin is trying to gain control of ADOR and NewJeans.

The situation escalated in August when Min stepped down as CEO, though she continued to oversee NewJeans' content production. This change in management triggered dissatisfaction among the group members.

On September 11, NewJeans members came online and demanded Hee-jin's reinstatement by September 25. During their YouTube livestream, they expressed concerns over their creative process, highlighting incidents of discomfort with HYBE's management.

Henceforth, several artists from the South Korean entertainment industry have come forward to support NewJeans via their social media.

Note: This article reflects the author's opinion and is listed in no particular order.

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BTS' Jungkook and other artists who support NewJeans

Several Korean artists, including BTS' Jungkook, have shown their backing for the girl group, and they are:

• BTS' Jungkook
• WJSN's Dawon
• Eugene
• Girl Generation's Sooyoung
• Kim Nayon

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1) Jungkook

Amidst the ongoing controversy between HYBE and Min Hee-jin, BTS' youngest member Jungkook seemingly came out in support of New Jeans. On September 14, Jungkook took to his dog Bam's Instagram account @bowwow_bam, sharing a picture of his Doberman alongside a caption that read,

" Artists are not guilty."

Along with this, this cryptic post was accompanied by five different colored heart emojis and arm flexes, alluding to his support towards his fellow K-pop idols. While this post initiated the controversy further, Jungkook posted another picture of his pet with the caption,

" Don’t use them."

These two posts by the BTS member have sparked continued speculation and debate in the K-pop community.

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2) Dawon

Dawon, a member of the K-pop group WJSN, was also seen supporting the HYPE BOY singers via Instagram. On her official social media account, she posted a story with a compilation of New Jeans' album covers, adding the caption "Forever."

This story was clear to the fans and they immediately understood that Dawon was alluding to how she supports NewJeans.

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3) Eugene

Eugene's social media post (Image via Instagram/@eugene810303)

South Korean singer and actress Eugene has been supporting the Super Shy singers since the beginning of the controversy. Calling the girl band her "loving juniors," Eugene posted the How Sweet & Bubble Gum cover on her Instagram, with a caption where she stated her positive experience of meeting the members and Min Hee-jin, the former CEO of ADOR.

She ended her note with,

" I support and love you."

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4) Sooyoung

Run On actress Choi Soo-young has also been seen backing the girl group. On September 11, she attended the talk show Hyo's Level Up, where she was conversing with the host Hyoyeon.

When Hyoyeon asked her about her favorite junior, Soo-young mentioned NewJeans. The Girls' Generation's singer Soo-young commented,

"There is a junior I genuinely like a lot. I really like NewJeans. NewJeans isn’t just cute; they’re really good (and excellent performers). They’re so good that I want to keep watching them, and I even look up all their fancams."

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5) Kim Nayon

Kim Nayon's Instagram story (Image via Instagram/@enwaikei_)

Kim Nayon, a renowned stylist, has expressed her support for the band via an Instagram story. She answered one of her fan's questions about whether she liked the girl band or not. To its reply, Nayon wrote,

"I like them, is there anyone who doesn’t?!"

and she ended her reply by writing,

"Artists are not guilty at all."

Through this reply, her inclination towards the girl group becomes clear.

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BTS' Jungkook, WJSN's Dawon, Eugene, Girls' Generation's Sooyoung, and stylist Kim Nayon have all shown solidarity towards the girl group during their controversy with HYBE, further fueling the conversation.

Apart from these Korean artists, several other K-pop idols, including Taeyeon from Girls' Generation, Chaeyoung, and Summi from TWICE, are backing ADOR's band. Along with Eugene, SES' BADA has also shown her support, as both of them danced to Supernatural and posted it on Instagram.