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BLACKPINK Rose, a prominent K-pop idol, was born in Auckland, New Zealand, and moved to South Korea at the age of 15 to pursue a career in K-pop. After her selection, Rose debuted with BLACKPINK in 2016 under YG Entertainment, and the group has since achieved global success, breaking records.
In 2024, BLACKPINK Rose was announced as the global ambassador of Puma, establishing herself as one of the affluent Korean celebrities with $18 million in assets.
Her journey in commercial deals began in 2018 with Kiss Me cosmetics, marking the start of her illustrious lineup. As the ambassador for Sulwhasoo, she connects with her Korean heritage through luxurious skincare products.
Note: The article reflects the author's opinion and is listed in no particular order.
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Brands that are endorsed by BLACKPINK Rose
Sportskeeda team has enlisted the brands that are endorsed by BLACKPINK Rose and they are -
- Puma
- Saint Laurant
- Tiffany & Co
- Sulwhasoo
- RIMOWA
1) Puma
In 2024, BLACKPINK Rose was announced as the new brand ambassador of Puma, joining other ambassadors like Rihana, A$AP Rocky, Dua Lipa etc. The sportswear giant Puma shared that her impressive portfolio of brand endorsements and establishment as the dominant force in the K-pop world drove them to make such a decision.
Maria Valdes, Chief Product Officer for PUMA noted:
" Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space."
In her first official campaign with PUMA, Rosé showcased the new Palermo range of low-top sneakers.
2) YSL
BLACKPINK Rose endorses luxury brand Yves Saint Laurent, known for iconic Left Bank chic and haute bohemian style. Being a style icon, Rose is named the brand ambassador of YSL fashion house and beauty.
The collaboration between these two began in 2020 and it continues. As the ambassador, BLACKPINK Rose was seen in the autumn/winter 2020 campaign, wearing various pieces like a lace LBD and a leopard-print pussy-bow shirt.
As the new face of YSL Beauty, she was featured in a teaser trailer for their new launch. She also starred in campaigns for the Solferino bag and the Fall 2020 collection.
3) Tiffany & Co
Tiffany & Co. has significantly initiated its partnership with BLACKPINK Rose from BLACKPINK in 2021, introducing her as the global ambassador for Tiffany's HardWear collection. She joined Lupita Nyong’o, Elle Fanning, and Chinese actor-musician Jackson Yee.
This campaign showcased her wearing bold 18k yellow and rose gold jewelry, accentuated with pave diamonds, reflecting her strong personality and modern style. In a recent campaign, Rose was joined by BTS Jimin as the global ambassador.
4) Sulwhasoo
Sulwhasoo, a Korean skincare brand began the collaboration in 2022 as the global brand ambassador. This partnership highlights Rose’s role as both a representative and storyteller for Sulwhasoo.
In 2023, the brand launched a campaign that underscored her connection to the brand, as she recalled using Sulwhasoo products from a young age.
In the press release, BLACKPINK Rose said:
"It is an honor for me to be with Sulwhasoo as its brand global ambassador of the products which not only my Mom but also myself have been using for a long time. It is such a great delight and pleasant opportunity."
5) RIMOWA
RIMOWA, a luxury travel luggage brand, announced Rose as its newest global ambassador in 2023. The announcement coincided with RIMOWA's 125th-anniversary exhibition in New York, where Rose participated in the ribbon-cutting ceremony alongside RIMOWA CEO Hugues Bonnet-Masimbert.
Recently, the brand launched its new collection and posted a campaign for the same, featuring BLACKPINK Rose. She posed in white two pieces with the suitcases and travel accessories.
Rose is endorsing these brands in 2024. However, she used to promote brands like Homeplus, Calm, Perfect World Mobile, etc.
