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BLACKPINK's Jisoo has a flourishing career as an actress and K-pop idol. With over 79 million followers on Instagram, she has become a formidable force in the entertainment industry.
As the lead vocalist and visual of the globally celebrated girl group BLACKPINK, Jisoo's influence extends beyond the stage, making her a highly sought-after ambassador for numerous prestigious brands.
She is one of the notably rich K-pop idols with a net worth of $20 million. This impressive figure is largely attributed to her high-profile endorsements, which began with advertisements for LG, Nikon, and Samsonite, even before her debut with BLACKPINK. Later, she collaborated with several luxury brands like Dior, Cartier, etc, which are discussed below.
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Dior and other brands endorsed by BLACKPINK's Jisoo
Jisoo has worked with several brands, and the Sportskeeda team has cherry-picked some recent and popular collaborations, which are-
- Alo
- Dior
- Cartier
- Self Portrait
- Dyson
1) Alo
On January 17, 2024, a campaign from Alo Yoga showcased its new ambassador, BLACKPINK's Jisoo, headlining the brand's Spring 2024 collection. The campaign showcased a diverse range of items in new spring colors.
In the press release, Jisoo said,
"This partnership with Alo felt like the perfect match because my health and wellness [have] always been a priority for me. I love to move whenever I have the time, especially with Yoga Pilates."
In the campaign, Jisoo was seen in Airlift High Waist leggings in mulberry, a snow-ready puffer jacket, a puffer mini skirt, etc. The collaboration extends throughout the year with multiple collection drops.
2) Dior
In 2021, BLACKPINK's Jisoo was announced as Dior's global ambassador, representing both the fashion and beauty sectors. The French luxury house revealed the news on its social media platforms, highlighting Jisoo's role as a key inspiration for designer Maria Grazia Chiuri's fall collection.
BLACKPINK's Jisoo's previous engagement with Dior during Paris Fashion Week last fall was notably successful. It generated $614,000 in Media Impact Value, more than double the brand's previous top post. This highlights BLACKPINK's Jisoo's significant influence, which has contributed to Dior's online presence.
In addition to her role in fashion, Jisoo is featured prominently in Dior's beauty campaigns. She showcases iconic products such as the Dior Lip Glow and the new Dior Addict Lipstick.
Dior has also honored Jisoo with a special shade of their Lip Glow Color Revival Balm, 031 Strawberry, to celebrate her birthday on January 3.
3) Cartier
BLACKPINK's Jisoo was named Cartier's global ambassador in 2022. The French luxury jeweler announced this new partnership on February 6, celebrating Jisoo's role with a campaign marking the 100th anniversary of Cartier's iconic Trinity ring.
Arnaud Carrez, Cartier's Senior Vice President and Chief Marketing Officer, praised Jisoo for her confidence and talent, noting that her presence embodies the modernity and boldness of the Panthere spirit.
At Cartier's 100th celebration, BLACKPINK's Jisoo donned a floor-length black velvet gown with a corseted bodice paired with layered diamond jewelry, including a stacked ring and elegant drop earrings. Her sophisticated look at the Paris celebration showcased her elegance and alignment with Cartier's luxurious image.
4) Self Portrait
London-based fashion label Self-Portrait announced its new ambassador, BLACKPINK's Jisoo, in the Spring/Summer 2024 campaign. Han Chong, founder and creative director of Self-Portrait, expressed his excitement about this partnership, highlighting that Jisoo has been a long-time collaborator, wearing the brand both on and off stage for many years.
He emphasized that working with Jisoo as the face of their campaign encapsulates the relationship they strive to build with their partners. This collaboration is particularly noteworthy as Jisoo is the first musician to represent the UK label, joining the ranks of previous ambassadors like Naomi Campbell, Gigi Hadid, and Emily Ratajkowski.
Read more: 6 Korean female artists with a high number of active endorsements: Lee Hyo-ri, Jisoo, & more
5) Dyson
The partnership between Jisoo and Dyson was revealed in December 2023. The BLACKPINK member expressed her excitement on Instagram earlier that month, highlighting her fondness for the Dyson Airstrait hair straightener.
In the press release, Kathleen Pierce, the President of Dyson Beauty, said,
"JISOO is an aspirational, modern, and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family."
Jisoo showcased her excitement by replying,
"I'm really excited to be the ambassador for Dyson Hair Care products, which I use on a daily basis. I'm always interested in maintaining healthy hair."
Apart from these brands, Jisoo collaborated with Dusnt, Maplestory, Adidas, LG, and other global brands.
Read more: BLACKPINK Jisoo becomes the only K-pop artist listed as Adweek's 2024 winner
