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Cha Eun-woo, a member of ASTRO and an actor, has been reported to lead advertisement campaigns in 2024, surpassing other idols, including NewJeans. On December 20, 2024, Pannchoa reported that Cha Eun-woo headlined numerous campaigns for luxury brands, skincare products, and lifestyle companies, including Chaumet, Dior, and more.
The list of 23 global brand deals owned by Cha Eun-woo in 2024:
- Chaumet
- Dior Beauty
- Dior Fashion
- Dunkin Donuts
- Liberclassy
- Skechers
- Giordano
- Subway
- Chung Jungone Homings
- The North Face
- Ricola
- Hanwha Life
- Cornetto
- Milo
- Sprite
- Bodyfriend
- Nescafe
- YSL
- Calvin Klein
- LG U+
- Norang Todak
- Mimac Study
- Visit Korea Ambassador of the Year
This achievement comes alongside his successful acting career, with drama releases between 2022 and 2024 cementing his position in the entertainment industry.
Fans have flooded social media, praising both celebrities for their global appeal. One fan called Cha Eun-woo the "CF king" which translates to "Commercial Film" aka advertisements.
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"The CF king indeed congratulations my love!!!"
Fans have celebrated Cha Eun-woo's achievements, highlighting his ability to excel in various fields while remaining one of K-pop’s most beloved idols.
"I literally purchased the YSL lip tint in Nude champion because of Danielle and it was one of the best purchases ever. It’s super pretty. Which is another reason why they sell things so well because the products are worth it and they believe in them. They are taste makers!!" one fan said.
"Cha Eunwoo, the king of endorsements! 23 ad campaigns in one year! 2 per month on average! That is amazing. On top of a new album, a worldwide tour, TV shows and filming! Our king is undeniably the best!" another fan wrote.
"Cha Eunwoo keeps showing us what real,absolute, meaningful and also solo success really looks like. Haters keep coming at him, but they all secretly want what he has. And this wasn't handed to him, he works hard." another fan added.
Additionally, NewJeans is currently embroiled in a legal feud with ADOR, including the group’s demand for contract termination on November 28, 2024. Despite the controversy, the group continues to make headlines with their independent projects, collaborating with several brands like Coca-Cola, Gucci, and more. Some fans praised NewJeans for their ad campaigns.
"newjeans and riize got the most ad campaigns for group categories, both are crazy," one fan noted.
"And we’re supposed to believe #jeanzforfree is not even on top 30 girl group brand reputation rankings when they’re supposed to be #1" another fan claimed.
NewJeans leading the ad campaign deals in 2024 with 16 endorsements, Cha Eun-woo's solo journey, and more
NewJeans is currently embroiled in a legal dispute with their agency, ADOR, over contract termination. This disagreement has led to canceled schedules and public criticism. Despite these challenges, the group has continued its independent activities, including participating in a Vogue Korea photoshoot directed by Min Hee-jin, ADOR’s former CEO, who was fired earlier in 2024.
The shoot was posted on NewJeans’ official social media accounts by ADOR on December 18, 2024, but fans quickly criticized the agency for exploiting the group’s fame amid their ongoing dispute.
Meanwhile, the group has the following 16 brand endorsements under its belt:
- Coca Cola
- Stonehenge
- Hyundai Duty-Free
- Nike
- Shinhan Bank (till March 2025)
- Calvin Klein
- OLens
- Carin
- Essentials
- SK Telecom
- Pepero
- Lotte Zero
- Indomie
- Korean Tourism Honorary Ambassador
- Incheon Airport Customs Ambassador
- Seoul Fashion Week Ambassador
Following NewJeans is the SM Entertainment rookie boy group RIIZE, which has secured 13 endorsements:
- GESKE
- UIQ
- Louis Vuitton
- Bakas flavored jelly
- Woori Bank
- Etude
- Android
- Fanta
- McDonald
- National Geographic
- Lotte Duty-Free
- Bench
- Richz
In fourth place is SOURCE MUSIC's girl group LE SSERAFIM, with 10 brand deals:
- Louis Vuitton
- Goobne Chicken
- Jim Beam
- NBA
- Android
- Gelato Pique
- Sony
- Lumine Department Store Christmas Campaign
- Indeed
- Mom's Touch
In other news, Cha Eun-woo released his solo album ENTITY in 2024 and received praise for its musical depth. On the acting front, he has delivered notable performances in several K-dramas, including Wonderful World and A Good Day To Be A Dog.
