On January 21, 2025, BTS' j-hope made a notable return to Paris Fashion Week, attending Louis Vuitton's Fall-Winter 2025 show after completing his mandatory military service. His appearance marked a swift return to work, combining his music career and his role as a Louis Vuitton ambassador.
Initially, all BTS members were appointed as LV brand ambassadors by the late Virgil Abloh in 2021. However, j-hope solidified his solo partnership with the luxury brand in 2023 as its new house ambassador on February 24, 2023.
On January 25, 2025, in a video released by Louis Vuitton, j-hope is seen engaging with the brand's creative team, selecting outfits, and discussing the upcoming show.
In the latest video, he also talks about his evolving style and the influence of Louis Vuitton on his fashion journey. The MORE rapper-songwriter said,
"I think my style has changed as I've grown. When I was younger, I was more dependent on what was given to me. I think this is something that as I grew up, I found things that I liked, I developed a taste. And, I collected various things that I like, and I think that's how my style came about. I got to see the Louis Vuitton archives before the show."
The Grammy-nominated rapper continued,
"It was an interesting moment, and I think it was a moment that made me look forward to the show. I think it's one of those moments that will become very, very important. And I think that thanks to this show, we're really looking forward to the future of Louis Vuitton. If I had to summarize this collection in one word: C’est bon!"
Fans were effusive in their praise for the BTS rapper's involvement with Louis Vuitton. Comments on social media platforms highlighted his fashion sense, charisma, and the seamless integration of his personal style with the brand's aesthetic.
A fan dubbed him the "coolest man on earth" and wrote on X:
"Jung hoseok coolest man on earth"
The fan reactions to the video have been overwhelmingly positive. Many expressed admiration for j-hope's ability to blend his musical talents with his fashion endeavors effortlessly.
"Hobi was stunning in this fit!! So chic!!" a fan wrote.
"But the fact that he looks gorgeous in everything," another fan wrote.
"And he keeps on rocking every style that he decides to take on!!! #LouisVuitton @LouisVuitton really struck gold with him as house ambassador because he truly loves fashion and bags! Win-Win!!" another fan added.
Fans also noted how his appearance at the show and the subsequent video further solidified his status as a global fashion icon.
"Great collection. It feels wearable, while still being fashionable, innovative AND remembering roots. Glad you opened the vaults & added many classy works to the collection. Et merci pour LE MONSEIUER j-hope!! Il est “oh lala!” totalement!" a fan commented.
"There is a reason why he is fondly called as King of fashion," one other fan said.
j-hope's Gala des Pièces Jaunes 2025 performance, solo world tour, new music announcement & more
On January 23, 2025, BTS' j-hope delivered a captivating performance at the Le Gala des Pièces Jaunes in Paris, an annual charity event organized by France's First Lady, Brigitte Macron, to support hospitalized children and adolescents.
The event, held at the Paris La Défense Arena, also featured performances by BLACKPINK's Rosé and BIGBANG's G-Dragon. Tickets for the gala sold out in a record-breaking seven minutes, underscoring the immense popularity of the K-pop icons.
Following j-hope's military discharge in October 2024, j-hope has been actively engaging with fans and the music industry. On January 10, 2025, he announced his first solo world tour, HOPE ON THE STAGE, set to commence on February 28, 2025, at the KSPO Dome in Seoul.
The tour will span multiple continents, with scheduled performances in North America, Asia, and Europe. Notable dates include:
- March 13, 2025 – Brooklyn, Barclays Center
- March 14, 2025 – Brooklyn, Barclays Center
- March 17, 2025 – Chicago, Allstate Arena
- March 18, 2025 – Chicago, Allstate Arena
- March 26, 2025 – San Antonio, Frost Bank Center
- March 27, 2025 – San Antonio, Frost Bank Center
- March 31, 2025 – Oakland, Oakland Arena
- April 1, 2025 – Oakland, Oakland Arena
- April 4, 2025 – Los Angeles, BMO Stadium
- April 46, 2025 – Los Angeles, BMO Stadium
- April 12, 2025 – Manila, SM Mall of Asia Arena
- April 13, 2025 – Manila, SM Mall of Asia Are
- April 19, 2025 – Saitama Prefecture, Saitama Super Arena
- April 20, 2025 – Saitama Prefecture, Saitama Super Arena
- April 26, 2025 – Kallang, Singapore Indoor Stadium
- April 27, 2025 – Kallang, Singapore Indoor Stadium
- May 3, 2025 — Jakarta, Indonesia Arena, GBK
- May 4, 2025 — Jakarta, Indonesia Arena, GBK
- May 10, 2025 — Bangkok, Impact Arena
- May 11, 2025 — Bangkok, Impact Arena
- May 17, 2025 — Macau, Galaxy Arena
- May 18, 2025 — Macau, Galaxy Arena
- May 24, 2025 — Taipei, NTSU Arena (Linkou Arena)
- May 25, 2025 — Taipei, NTSU Arena (Linkou Arena)
- May 31, 2025 — Osaka, KYOCERA Dome Osaka
- June 1, 2025 — Osaka, KYOCERA Dome Osaka
Ticket sales began on January 22, 2025, with an exclusive presale for BTS's ARMY MEMBERSHIP holders, followed by a general sale on January 23, 2025. Prices vary by venue and seating, with North American shows ranging from $150 to $500, depending on seat selection and demand.
In addition to his tour, j-hope launched his official TikTok account on January 24, 2025, amassing over 1 million followers in just under three hours.