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Disney+ launched an immersive pop-up event themed around its ongoing K-drama, Light Shop, on Bugis Street in Singapore. The event was open to the public until December 8, 2024. The pop-up allowed fans to experience the world of the Kdrama Light Shop through immersive activities and creative opportunities.
The event ran from November 22 to December 8, 2024, operating from 3 pm to 9 pm on weekdays and 11 am to 10 pm on weekends. The venue was located at 251 Victoria Street, 188035, Singapore. The pop-up shop zones were also set up in other major Asian countries, including Japan, Hong Kong, Malaysia, Taiwan, Thailand, and Korea.
Light Shop: A haunting tale of mystery and redemption featured immersive pop-ups across Asia
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The pop-ups featured glowing lights, photo zones, message boards for the new year, and keyring-making stations, providing a unique experience for fans. Visitors in these pop-ups could take part in scavenger hunts and create customizable keychains. The event also offered deeper insights into the drama's characters and themes.
A photo booth called the Last Light was available for visitors to capture memorable moments, while a Wall of Wishes invited them to leave New Year messages. The Find Your Light challenge added an element of mystery and rewarded participants with customizable keychains.
Another highlight was Disney+'s stamp rally, where visitors could win free gifts by collecting a stamp from The Witches' Road pop-up for Agatha All Along and another from the Light Shop event.
More about Light Shop
The drama Light Shop is a South Korean mystery horror written by Kang Full. Directed by Kim Hee-won, the series is based on Kang's popular webtoon of the same name. It premiered on Disney+ on December 4, 2024.
The story explores the connection between the world of the living and the dead. It revolves around a mysterious light shop that bridges the earthly realm and the underworld.
Strangers who are burdened by a traumatic past are drawn to this shop hidden at the end of a dark alley. The enigmatic shopkeeper seems to guard secrets that could unravel their pasts, shape their futures, and offer redemption.
The drama features an ensemble cast, including Ju Ji-hoon, Park Bo-young, Kim Seol-hyun, Bae Seong-woo, Uhm Tae-goo, Lee Jung-eun, Kim Min-ha, Park Hyuk-kwon, Shin Eun-soo, Kim Sun-hwa, and Kim Ki-hae. Their characters bring depth to a haunting tale filled with suspense, emotion, and mystery.
Ju Ji-hoon plays Jung Won-young, a mysterious shopkeeper who helps visitors confront their emotional struggles. Park Bo-young takes on the role of Kwon Young-ji, a nurse gifted with the ability to see souls deeply connected to the parallel world.
Kim Seol-hyun portrays Seo Eun-soo, a determined journalist investigating the shop's strange allure. Bae Sung-woo brings to life Sung-sik, a former detective whose time at the shop unravels hidden truths from his past. Uhm Tae-goo appears as Hyun-min, a key antagonist tied to the shop's supernatural elements.
Kim Min-ah plays Seon-ha, a screenwriter who ends up in a coma following a tragic bus accident. Seo Eun-soo's character Ji-young, Hyun-min's deaf and mute girlfriend, takes her own life after mistakenly believing Hyun-min has died.
Lee Jung-eun portrays Jung Yu-hee, Hyun-ju's mother, who loses her life in a bus accident. Kim Sun-hwa steps into the role of Park Hye-won, Seon-ha's lover, who also perishes in the crash and now wanders the streets searching for connection.
Kim Ki-hae depicts Heo Ji-woong, a high school basketball player who sings to himself while crossing the alley at night, encountering other ghosts along the way. Park Hyuk-kwon plays Oh Seung-won, the bus driver who dies in the crash and roams the alley after his untimely demise.
Each episode delves into the lives of these strangers. As they uncover the truth, they face terrifying challenges and confront their deepest fears. The series' blend of horror, mystery, and drama makes the fans eagerly wait for the next episodes.
Light Shop consists of eight episodes, with six already available for streaming on Disney+. The final two episodes are set to release on December 18, 2024.
