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Jennie Kim, popularly known as BLACKPINK Jennie, is not only popular for her singing and rapping talent. The 28-year-old member of the successful K-Pop girl group, BLACKPINK, has achieved It Girl status in the entertainment industry because of her fashionable persona.
These qualities made her the most followed Korean celebrity on Instagram, at one point, and the celebrity with the fastest YouTube channel to hit a million subscribers.
Her musical versatility, combined with her authentic sense of fashion, youthful style and ability to pair different sub-cultures together, have led to multiple ambassadorial deals with top brands.
Fondly referred to as the human Chanel, BLACKPINK Jennie has proven her ability to embody the elements of the brands she represents while staying true to her aesthetic.
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Every brand represented by BLACKPINK Jennie in 2024
This article explores BLACKPINK Jennie's endorsement deals as of 2024.
- Chanel
- Gentle Monster
- Maison Kitsune
- Beats
- Calvin Klein
- Hera
- Jacquemus
- Adidas
- Tamburins
1) Chanel
BLACKPINK Jennie is often referred to as the "Human Chanel" because she embodies feminine grace, it's an element that the French brand stands by.
The BLACKPINK member became the face of Chanel Beauty in 2017 and appeared in Harper’s Bazaar magazine for Chanel Korea before she was appointed a global ambassador for Chanel in 2019— an appointment reputed to have been done by Karl Lagerfeld himself.
In June 2018, the singer was featured in a campaign for the brand's fragrance line led by Olivier Poldge. The K-Pop idol was also the face of the fashion house's 2021 to 2022 Coco Neige campaign in September 2021.
In 2024, she was made the face of the Chanel Coco Crush campaign where she modeled the collection’s jewelry pieces.
2) Gentle Monster
The eyewear brand, Gentle Monster, first collaborated with BLACKPINK Jennie in April 2020 for the release of the Jentle home collection for their 2021 Spring campaign.
The collection featured 15 varied designs including tinted glasses and oversized sunshades with removable chains among others. She released her second collaboration, Jentle Garden, with the Korean brand in 2022 featuring crystal embellished shades, optical glasses, and sunglasses for the brand's Spring-Summer campaign.
The songstress' recent collaboration with Gentle Monster is the Jentle Salon collection, launched on May 1, 2024. The latest eyewear collection comes with a set-up consisting of 8 unique frame designs, with temples and removable charms for individual styling.
3) Maison Kitsune
The You and Me crooner was announced on March 28, 2024, as the face of Maison Kitsune's Baby Fox collection. The campaign, dubbed Baby Fox, featured garments dressed in soft colors, coupled with spring-inspired wears like cardigans, tank tops, skirts, jerseys, sweatshirts, and tees with the Baby Fox branding embellished on them.
The K-Pop idol was photographed by Jongha Park wearing pastel colors with the brand’s Baby Fox logos imprinted on them. According to the brand description, the collection was inspired by tone-on-tone shades that appeal to the modern woman and a zeal to offer fresh perspectives on fashion.
4) Beats
The Korean singer joined the ranks of celebrities like Naomi Osaka, Lil Wayne, LeBron James and others who have endorsement deals with Beats. She partnered with the Californian brand on June 20, 2024, for a campaign of the Beats supersized solo buds along with a new iteration of the brand’s popular Beats Solo 4 headphones.
BLACKPINK Jennie was photographed rocking a pair of red-colored earbuds. The K-pop star expressed her enthusiasm for the campaign, stating that music and self-expression were important to her and Beats was the perfect fit for her.
The BLACKPINK member also teased the release of new solo music in the campaign video and surprised fans with a rap verse.
5) Calvin Klein
BLACKPINK Jennie was first revealed as a spokesperson for Calvin Klein in 2021, in 2022, she became the face of the brand’s Spring collection and on May 4, 2023, the 28-year-old singer, partnered with the American brand for the first time.
The limited-edition Capsule campaign, dubbed Jennie for Calvin, according to the brand, was inspired by Jennie's casual yet stylish approach to fashion. The limited edition collection featured loungewear, and athleisure apparel including underwear and lingerie sets, fleece, jeans, knitwear, bralettes, dresses, and joggers.
In 2024, the K-Pop idol appeared in several campaigns for the American brand, including its Spring 2024 collection, where she modeled different designs of denim.
6) Hera
The South Korean fashion icon first partnered with Hera in 2019 and was appointed as the face of the brand's launch in the USA via Amazon in 2021, in a bid to bring Korean beauty products closer to the American populace.
In January 2024, BLACKPINK Jennie once again collaborated with the cosmetic brand for the campaign, New Rouge Classy collection. The collection was created in collaboration with womenswear designer, Jaden Cho and features ten shades of matte lipstick.
In the photoshoot for the campaign, the singer wore the Seoul red lipstick from the collection, which pays homage to the vibrancy of South Korea's capital, Seoul.
7) Jacquemus
BLACKPINK Jennie’s relationship with Jacquemus started in December 2023, when she starred as the face of the brand’s Guirlande holiday collection. The campaign visuals saw the singer posing in festive designs with a pack of dogs around her.
For the 15th anniversary of the eponymous fashion brand, Jacquemus, which took place in June 2024, at Casa Malaparte in Italy, the Parisian label partnered with the singer-turned-fashion icon, Jennie.
In honor of the celebration, BLACKPINK Jennie made a surprise runway appearance, dressed in a black dress from the brand's La Casa collection. The singer walked the runway with top models like Annok Yai.
Fits from the anniversary collection included suits in zebra prints, oversized pants, flowy gowns, tank tops, pleated shorts, and jackets, coupled with accessories like beach bags, ballet flats, hats and caps.
8) Adidas
BLACKPINK Jennie and Adidas’ relationship started as far back as 2020, when she and the rest of the BLACKPINK group starred in the brand’s Change Is a Team Sport Campaign. Jennie is often spotted rocking Adidas sneakers, establishing herself as a fan of the brand.
In 2023, BLACKPINK Jennie partnered with Adidas for a capsule collection. The campaign featured the singer posing in a black Adidas jacket and shorts, accented by white detailing. She paired the look with a contrasting white crop top and a pair of black and white Gazelle kicks.
In June 2024, BLACKPINK Jennie also became the face of the Clot X Gazelle collection, her first solo appearance for Adidas Originals. In the campaign, she is photographed wearing an off-white mesh t-shirt, alongside a pair of beige Clot X Gazelle sneakers.
9) Tamburins
Jennie’s first appearance for the Korean beauty brand, Tamburins, was in 2022, for the launch of the brand’s perfume collection dubbed Perfume Shell X. The singer showed her artistic side as she starred in a short film titled Solace, to promote the collection.
On November 15, 2023, the Blackpink star collaborated with the brand for The Day of Sorceress fragrance campaign. The Korean idol was featured in a teaser, prior to the collection’s launch, cradling an egg-shaped perfume bottle.
Tamburins launched the fragrance collection on November 18, 2023, in the Seongu store, before it was released online on November 20, 2023. The songstress rocked a bold red number in campaign photos.
BLACKPINK Jennie also collaborated with Porsche in 2022 for the brand's Sonderwunsch programme, where she partnered with the brand to customize and personalize her own Porsche.
