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On September 11, 2024, the UBS Arena in New York came with the MTV VMAs. The event, packed with standout performances and memorable wins, celebrated the best in music from around the world.
The star-studded night awarded the best musicians in different categories, and one of the biggest highlights was BLACKPINK's Lisa, who clinched her second Best K-pop award for her solo track, Rockstar.
The night was also significant for other K-pop acts. LE SSERAFIM lifted the Push Performance of the Year trophy for their hit song EASY, while SEVENTEEN claimed the Best Group award, much to the delight of their fans, Carats.
Lisa, LA SSERAFIM and SEVENTEEN continue K-pop legacy at MTV VMAs 2024
1) Lisa: Best K-pop award
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BLACKPINK member Lisa clinched her second MTV VMAs award for her solo single Rockstar, released in June 2024. Lisa and her bandmates have appeared in the winner list of MTV VMAs often, but this year, she scripted history by being the first soloist K-pop idol to bag the Best K-pop award.
In 2022, the Thai rapper won this award for her solo track Lalisa, while in 2023, BLACKPINK bagged the Best Metaverse Performance award for Blackpink: The Virtual. How You Like That, one of the popular BLACKPINK songs, won the title of Song of the Summer in 2020.
In 2024, the youngest member of BLACKPINK received her second Best K-pop Award from MTV legend and original TRL host Carson Daly. She had stiff competition from BTS' Jungkook and other nominees for this category.
A recently released hit song by Jungkook, Seven was present in the nominee list. Other entries included Smoothie by NCT Dreams, Deja Vu by Tomorrow X Together, Lalala by Stray Kids, and Super Shy by New Jeans.
After receiving the award, Lisa thanked her fans Lily and BLINK, saying,
"Rockstar' was a meaningful comeback for me after 'Lalisa'. So this is very, very special to me. Thank you to [my] RCA family and Team Loud, and BLINKs and Lilies all around the world! Thank you so much for this award."
Lisa opened her set with the bold and empowering track, New Woman, donning a striking red leather two-piece that reportedly captivated the audience.
Lisa’s set then moved into her fiery single, Rockstar, where she was joined by a dozen of dancers. Previously, Lisa debuted on the MTV VMAs stage along with her bandmates to perform Pink Venom in 2022.
2) LE SSERAFIM: Push Performance of the Year
LE SSERAFIM was the only K-pop act nominated in the 'Push Performance of the Year' category, and the group lifted the prestigious trophy for their hit song EASY, released in February 2024.
The other nominees in this category were Area Codes by Kalii, Lick or Sum by GloRilla, In The Stars by Benson Boone, ICU by Coco Jones, On My Mama by Victoria Monet, Wild Ones by Jessie Murph, Lose Control by Teddy Swims, Red Wine Supernova by Chappell Roan, Yeaaa by Flyana Boss, Goddess by Laufey and Automatic Sun by The Warning.
Before the main ceremony, LE SSERAFIM set the pre-show stage on fire with performances of their tracks CRAZY and 1-800-hot-n-fun, from their fourth mini-album.
EASY, the latest track of LA SSERAFIM has recorded 96 billion plays on YouTube while Spotify has 188 million streams.
3) Seventeen: Best Group award
The Korean boy band celebrated their latest milestone after the announcement was made on MTV VMAs’ official X (formerly Twitter) account. SEVENTEEN’s fans, known as Carats, rejoiced as the group shared the exciting news across their official social media platforms.
The other nominees in this category were Coldplay, Imagine Dragon, NCT Dream, New Jeans, Tomorrow X Together, Twenty-One Pilots, and NSYNC. On September 5, MTV VMA announced two finalists for the category of Best Group SEVENTEEN and New Jeans via X.
Additionally, the official Instagram handle of MTV Video Music Awards, @mtv, prepared two different posts for the two finalists. New Jeans and SEVENTEEN added the posts with the attached links on their Instagram stories, asking their fans to vote for them.
MTV VMAs 2024 was dominated by Taylor Swift, taking home seven awards, including Artist of the Year and Video of the Year, further cementing her legacy in VMA history.
