From Giordano to Bodyfriend: Complete list of ASTRO's Cha Eun-woo’s brand endorsements so far

ASTRO's Cha Eun-woo has promoted many brands throughout his career. The actor recently became the new face of the Bodyfriend massage chair business.

The actor has collaborated with many brands across different sectors, such as food, clothing, and life insurance like Giordano, Home:ings, The North Face, and Skechers.

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ASTRO's Cha Eun-woo has been the face of brands like Chaumet, The North Face, Subway, and more

Here’s the complete run-down of the brands endorsed by ASTRO's Cha Eun-woo so far:

• Liberclassy
• Chaumet
• Skechers
• Subway
• Giordano
• Home:ings
• The North Face
• Ricola
• Hanwha Life Insurance
• Milo
• Sprite
• Cornetto
• Saint Laurent
• Bodyfriend

In April 2022, Cha Eun-woo made news as the first celebrity to feature in the modern men's apparel line. Liberclassy subsequently announced their 2022 spring/summer photoshoot starring the actor.

In 2022, Cha Eun Woo was appointed as a brand ambassador for the French jeweler, Chaumet. Besides appearing in ads for Chaumet, the K-pop star has also worn the jewelry, including brooches and rings, on multiple occasions.

The global specialist in leisure and performance sneakers, Skechers, hired Cha Eun-woo as its regional brand ambassador in January 2023. Skechers targets seven important Asia-Pacific markets with this association: Macau, Hong Kong, Singapore, Thailand, Malaysia, Vietnam, and the Philippines.

Moving on to July 2023, ASTRO's Cha Eun-woo was announced as the new face of the multinational fast-food restaurant franchise, Subway.

Then, Hong Kong-based fashion company Giordano announced Cha Eun-woo and Han So-hee as the stars of their new campaign on August 11th, 2023, with the launch of a video showing the two.

Eun-woo has also collaborated with "Home:ings" by Daesangwon Co., Ltd. Cha in the second half of 2023. Soon after, the business began promoting the K-pop star in several ads for various dishes, including meat dumplings, namdo loach stew, nakgopsae hotpot, and more.

Next, Fantasio, the agency representing ASTRO's Cha Eun-woo, announced on August 10, 2023, his selection as a new model for the global outdoor brand, The North Face.

On October 13th, 2023, Ricola officially announced Cha Eun-woo as the new model for their specialty Swiss Natural Herbs products. Ever since his appointment, the actor has appeared in several endorsements for the brand.

Eun-woo also became the face of Hanwha Life Insurance, Korea’s first life insurance company, in October 2023. In the company’s advertisements, Eun-woo was featured alongside Moon Ga-young, who was his co-star in the K-Drama True Beauty.

In February 2024, the star was appointed as the new ambassador for Milo Thailand. The brand also organized a special event for the star's fans and their customers. They offered customized Eun-woo gifts, autographs, and fan meetings.

Eun-woo’s next collaboration took place with a global beverage maker, Coca-Cola’s sub-label, Sprite, on March 14th, 2024.

In May 2024, ASTRO's Cha Eun-woo became the newest brand ambassador for Cornetto Ice Cream. The company also offered Cornetto x Cha Eun-woo Limited Edition Merchandise Kits to their contest winners most recently.

In July 2024, Cha Eun Woo was appointed as the Global Ambassador of one of the global luxury fashion houses, Saint Laurent. The actor appeared in partnership with the brand in a recent photo shoot with GQ Korea.

Most recently, in August 2024, the massage chair brand Bodyfriend signed Eun-woo as their latest model. Besides Bodyfriend, ASTRO's Cha Eun-woo also joined hands with Nescafé Hong Kong for the 'Korean Selected Coffee Series' Lucky Draw Event. Fans can participate from August 14 to August 20.