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As the premiere of Squid Game 2 approaches, Netflix is sustaining its excitement through collaborations and elaborate merchandise deals. Squid Game 2, scheduled to debut on December 26, is providing fans with a customized experience through various merchandise, including apparel, footwear, food, and skincare products.
Squid Game 2 has teamed up with renowned brands such as Puma, Crocs, Olive Young, Johnnie Walker, and more, enabling fans to incorporate the show's thrilling experience into their daily lives.
As reported by Netflix TUDUM, Josh Simon, Netflix’s Vice President of Consumer Products, commented on the show’s merchandising strategy:
“Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time,”
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Scroll down for the list of Squid Game 2 product collaborations.
From Crocs to Xbox: Several brands offering Squid Game 2 merchandise ahead of the show's debut
Puma
The German sportswear brand Puma, is celebrating Squid Game 2 with a collaboration of apparel, footwear, and accessories. This collaborative collection offers the series’ iconic tracksuit. Puma has reimagined the show’s T7 set, worn by Squid Game contestants in the new season.
Along with the jacket, Puma is also offering the show-inspiration Suede and Easy Rider sneakers featuring Squid Game Easter eggs. The capsule collection will be available via the Puma stores and select retailers from December 13 onwards. The price of this collection starts from $42.46.
CJ Bibigo
The food manufacturer CJ Bibigo has established an exclusive deal with Squid Game, showcasing genuine Korean flavors. The collaborative goods comprise an assortment of South Korean street foods, including mandu, gimbap, tteokbokki, fried squid, and others.
All items feature packaging decorated with recognizable figures such as Front Man and the pink guards. These treats will be accessible in grocery and retail establishments worldwide, with prices ranging from approximately $4.99 to $7.49.
Xbox
Xbox, Netflix, and SCUF Gaming created a limited-edition Squid Game controller to mark season 2's debut in a new collaboration. Its stunning design and limited availability of 456 units—a reference to the show's contestants—made this accessory famous.
The SCUF Pink Guard Instinct Pro Controller has a translucent casing with the Pink Guard mask theme from the Squid Game universe. It costs $239.99. This controller will be available only in the US from December 20 onwards.
Olive Young
Olive Young, South Korea's premier health and beauty seller, recently unveiled an exclusive skincare and color cosmetics range comprising a new 12-product selection themed on Season 2.
The assortment features the BRINGGREEN Zubc Teca Blemish Serum in a limited-edition package and the WAKEMAKE Young-hee Soft Blurring Eye Palette, showcasing Young-hee.
Products will be accessible via Olive Young locations, Amazon, and various retail settings, online and offline platforms in nine countries.
Crocs
Crocs and Squid Game have collaborated to reimagine the footwear brand's Classic Clog. The footwear has a green tracksuit pattern accompanied by distinctive iconography. This pair is offered alongside five exclusive Jibbitz, including Young-hee, a Dalgona cookie, a pink army mask, and other items.
The Squid Game Classic Clog is priced at $69.99, and the five-piece Jibbitz charm pack is marked with a $19.99 price tag.
POP MART
POP MART, a prominent entity in art toys and collectibles, is poised to unveil distinctive designs that amalgamate classic and popular motifs from the realm of Squid Game. These limited-edition goods will be accessible worldwide beginning December 20 via Popmart.com and select retailers in designated locations.
Lucie Kaas
The popular home decor brand Lucie Kaas recently unveiled a three-piece figurine collection inspired by the series. The Squid Game dolls are now available for worldwide pre-order with prices beginning at $69.
Displate
Displate, the premier marketplace for unique metal posters, has developed three design sets that encapsulate unsettling tension and playful elements of Squid Game. Korean artist Quenzy worked on the exquisite items, which are also offered in a Textra finish.
These metal art designs are now available globally with prices starting at $44.
KAWS
KAWS has collaborated with Netflix and AllRightsReserved to create a unique collectible commemorating the second season of Squid Game. Before the debut of Squid Game Season 2, ARR collaborated with KAWS and Netflix to produce a collection of "YOUNG-HEE" collectibles.
These collectibles will be available from December 20 onwards at DDT by AllRightsReserved stores.
Johnnie Walker
The leading Scotch whisky maker Johnnie Walker has introduced a limited-edition bottle cover for its Black Label, a tribute to the unforeseen elements of Squid Game. Each bottle will feature a randomized code between 001 and 456, referencing the competing participants in the series.
These collectible bottles are accessible in the US for anyone aged 21 and above, subject to availability. The bottle bears a price tag of $29.99.
Jack Link’s
The Squid Game universe is delightful and piquant, mirroring Jack Link’s new exclusive jerky flavor. Their new “Red Light Green Light” snacks pay tribute to the series and embody sweet and spicy Korean ingredients. The meat snack firm offers limited-edition Squid Game wrapping for its teriyaki and original tastes.
All of these delectable confections are now accessible in the US. Jack Link’s has introduced limited-edition packaging for their Teriyaki and Original flavors. These consumable items are presently offered at jacklinks.com, commencing at $5.99.
VANDYTHEPINK
VANDYTHEPINK, a Virginia-based fashion firm, has introduced a unique twist to garments with drama-inspired patterns. The goods are created by founder Junghoon Son, a South Korean-born designer with a penchant for the unconventional.
The collaborative merch will be offered via Netflix Shop from December 10 onwards, with prices starting at $36.95.
The Squid Game holiday sweater
Netflix Shop is presenting a Squid Game-themed sweater, the Squid Game 2024 Holiday Knit Sweater, to introduce a stylish element to the forthcoming holiday season. The sweater displays a cheerful depiction of Young-hee. The seasonal product is currently available at Netflix Shop for $64.95.
Kakao Friends
Kakao Friends, the cherished characters of South Korea derived from KakaoTalk emoticons, is introducing a Squid Game-themed collection that includes Choonsik renditions of the Pink Guard, Young-Hee, and Player 456.
The assortment comprises fundamental soft toys, cushions, tote bags, pouches, bag accessories, keychains, t-shirts, socks, and blankets. The collection will be accessible beginning December 27 on store.kakao.com, priced between $12 and $21.
Netflix unveiled the additional brands that would offer Squid Game 2 merch. About You, Shinsegae, GS25, HiteJinro, Carls Jr., Dos Equis XX Lager, Yummer’s, PIZZATAINMENT, Cerealitalia, Cassava Roots, Sushi Itto, Best Cereal, Domino’s, Liverpool, Pull&Bear, Bialetti, CASETiFY, BIC, and Lavitan. The availability of these merch items can vary depending on select regions.
