"Letting y'all know who really running 5th gen" — Fans lavish praise as BABYMONSTER dropped ‘CLIK CLAK’ official MV

On Wednesday, October 30, 2024, BABYMONSTER dropped the official music video of their new song, CLIK CLAK, at 13:00 (KST). The track is the lead single from their first full-length album, DRIP, released on the same day.

The album has double lead singles including the tracks DRIP and CLIK CLAK. Meanwhile, the official MV of the latter was produced by executive producer and founder of YG Entertainment, Yang Hyun-Suk. The rookie group became the first K-pop band to release their first full-length album within seven months of their official debut.

For the unversed, the girl group officially debuted on April 1, 2024, with their debut EP, Batter Up. Meanwhile, fans were impressed with the stunning MV and the filming of the entire video in monochrome. The members – Ruka, Pharita, Asa, Ahyeon, Haram, Rora, and Chiquita – each added their unique flair to the video.

Fans praised how the track was rap-heavy and flaunted the rapping skills of all members. One fan wrote on X:

"Babymonster started off so hard, letting y'all know who really running 5th gen, THEY'RE TAKING IT!"

Fans appreciated the track's beat and lyrics and hailed it as the "Song of the Year" (SOTY).

"I might get canceled for this but 'CLIK CLAK' by BABYMONSTER sounds like it’s been copied from somewhere? idk the beat, the lyrics, it all sounds familiar. Just can’t pinpoint exactly where I’ve heard it? wait, I figured it out, it sounds like the SOTY," one fan wrote.

"No matter what other say, BABYMONSTER they are complete performers & and nobody can doubt it. We love Baemon!!" another fan wrote.

"The last thing I expected is the outro to sound like this! It's so good and fun, and I'm assuming we'll finally get the dance break we wanted for so long!!" another fan added.

Since CLIK CLAK is the outro tune from their full-length album, several fans appreciated the song's ending segment with high praise.

"Atp I just feel like babymonster competes with themselves when it comes to outro CAUSE WDYM THIS GROUP HAS THE BEST OUTROS IN KPOP TILL DATE?!" one fan commented.

"The beat, instrumental, the delivery, black and white visuals, the yg vibes go hard. babymonster never disappoints," another fan praised.

"Whole mv in black and white.. just purely carried by the girls’ charisma and swag!!! BABYMONSTER IS TAKING IT," one other fan added.

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More about YG Entertainment's rookie girl group BABYMONSTER

BABYMONSTER boasts a unique blend of members from South Korea, Japan, and Thailand, bringing together diverse cultural backgrounds and musical influences that resonate with fans across the globe.

The members – Ruka, Pharita, Asa, Ahyeon, Haram, Rora, and Chiquita – each bring unique talents and personalities, setting the girl group apart from other groups in the industry.

This multinational representation is part of YG Entertainment’s strategy to appeal to a broader international audience, which has proven successful with previous artists.

The group's debut track, Batter Up, quickly gained traction on social media, racking up millions of views within hours of its release. The single’s music video, packed with dynamic choreography and visually striking cinematography, has resonated with fans worldwide.

Batter Up was released on November 27, 2023, as their pre-debut release. It gained over 22 million views on YouTube. The fastest to have ever achieved by a 5th generation K-pop group and a female group. The MV raked over 200 million views on YouTube by January 19, 2024.

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Their latest album, DRIP, includes nine tracks: CLIK CLAK, DRIP, Love Maybe, Really Like You, BILLIONAIRE, Love In My Heart, Woke Up In Tokyo, FOREVER, and BATTER UP (Remix).