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On October 9, 2024, BLACKPINK's Jennie unveiled the teaser for her upcoming single Mantra's official music video through her YouTube channel, sending the fandom into a frenzy.
The 15-second video featured the female singer coming out from different luxury vehicles in various outfits, and the scene transitioned to Jennie grooving with back dancers. The preview concluded by showcasing Jennie standing in front of a yellow car.
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Subsequently, BLACKPINK's Jennie's teaser for her upcoming single, Mantra, circulated on social media, and the fandom could not contain their excitement. The excited fans predicted that the forthcoming track would be a smash hit, and an X user tweeted:
"A hit is coming I can feel it."
The fandom expressed enthusiasm as they referred to Jennie as the third-generation IT Girl making a much-anticipated comeback with her upcoming single. They also talked about her outfits and stated that Mantra would be ruling the industry.
"The 3rd gen it girl is finally coming back," a fan reacted.
"She will never let the outfits wear her. SHE WILL WEAR THE OUTFITS," a fan shared.
"Oh "solo" you were bigger than the sky...but its time for mantra," a fan mentioned.
The fandom also bragged about BLACKPINK's Jennie's upcoming track and stated that it would be the best music and song of 2024.
"Jennie is always serving looks and vibes! Her energy is just unmatched," a user reacted.
"Definitely best mv and song of the year," a user shared.
"WHY DOES THIS 2 SEC SOUNDS BETTER THAN MOST OF THE RELEASES THIS YEAR," a user mentioned.
More about BLACKPINK's Jennie's recent activities
Jennie has collaborated with Matt Champion, the American rapper from the rock band Brockhampton, on the track Slow Motion, released on March 8, 2024. She also made a guest appearance on the rapper's debut studio album, Mika's Laundry, released in 2024.
Subsequently, she partnered with South Korean rapper Zico for their track Spot! and appeared in the track's music video.
Zico and Jennie's Spot! had massive commercial success in South Korea and topped the number one position on the Circle Digital Chart. On an international level, Spot! ranked at number 24 on the Billboard Global 200 and eight on the Billboard Global Excl. U.S.
She has contributed to a list of discography, including Solo (2018), You & Me, One of the Girls (with the Weeknd and Lily-Rose Depp), and others.
Jennie has prepared over 300 gifts for her domestic fans who have gathered to support her at the MBC Music Core pre-recording.
BLACKPINK's Jennie signed an exclusive deal with American record label Columbia Records in partnership with her label Odd Atelier on September 8, 2024. Additionally, the female artist's much-awaited single, Mantra, would be released on October 11 through Odd Atelier and Columbia Records.
