"A master of surprises"— Fans in a frenzy as BTS’ j-hope and Don Toliver unveil song 'LV Bag' at Pharrell’s Louis Vuitton show at Paris Fashion Week

BTS’ j-hope and Don Toliver unveil new song
BTS’ j-hope and Don Toliver unveil new song 'LV Bag' at Pharrell’s Louis Vuitton show during Paris Fashion Week (Images via X/@LouisVuitton & @DonToliver)

On January 22, 2025, BTS's j-hope and American rapper Don Toliver released their collaboration LV Bag at Pharrell Williams' Louis Vuitton F/W 2025 Menswear show during Paris Fashion Week. Produced by Pharrell, the track was made specifically for the event and played during the runway finale, which was a highlight of the fashion show.

Both j-hope and Don Toliver are credited as co-writers and composers of the song, signaling a creative balance between the two artists.

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Fans immediately took to social media to share their excitement, praising j-hope’s ability to surprise and innovate. An X user, @BorahaePh7, wrote,

"Woke up to Hobi’s new song that’s dropped during #LVMenFW25! That’s wild!!! Hobi, a master of surprises."

Others also flocked to social media to express their excitement about the new project from the BTS rapper.

"my jaw dropped this is so good," a fan wrote.
"Is it just me or Hobi's accent and voice is so smooth, sexy, gorgeous n different... like in a freakingly amazinglyyyy... good...like ... yeah I am yapping," an X user commented.
"I love this kind of surprises. He surprised us in a subtle and sublime way," another fan mentioned.
"I need LV BAG on Spotify NOWWWWW," a user wrote.

Many also highlighted his work ethic, noting that he had already resumed his creative journey despite his military discharge three months earlier.

"THE AURA HE HAS FOR REVEALING THIS DURING FASHION WEEK GOES CRAZY PROVES TO SHOW HE IS AN ICON," a fan commented.
"I need this rn..wtf just happened?!? When are we getting this?!!!? HOBIIIII, YOU HAVE BEEN WORKING SO HARD," a netizen added.
"THE LYRICS AKSKDKD I NEED THE FULL SONG ALREADY MY GOD THIS IS FIRE," another person wrote.

More about the Louis Vuitton show and BTS’ j-hope’s recent solo activities

Pharrell Williams' Louis Vuitton F/W 2025 Menswear show held at Paris Fashion Week attracted high-profile attendees such as Travis Scott and Bradley Cooper. J-hope, a brand ambassador since 2023, turned heads in his stylish outfit, which featured a bucket hat, button-down shirt, jeans, and a Louis Vuitton Speedy bag.

Since completing his military service in October 2024, j-hope has been actively preparing for his solo ventures. He recently announced his "HOPE ON THE STAGE" world tour, set to begin in March 2025.

The tour will visit multiple countries, including South Korea, the U.S., and key Asian locations, wrapping up in May. Fans are excited as it coincides with BTS’s 12th-anniversary FESTA in June, celebrating the return of the group's members from military service.

j-hope has also hinted at new music, with teasers suggesting a March 2025 release. His Instagram updates have fueled anticipation for what’s to come.


From the spotlight at Paris Fashion Week to gearing up for his solo world tour, fans are eagerly anticipating what surprises the idol has in store.

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Edited by Divya Singh
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