"Absolutely stunning": Fans react as IVE rolls out concept photos for their upcoming digital single, 'REBEL HEART'

IVE concept photos (Image via X/@IVEstarship)
IVE's third EP, Ive Empathy, is scheduled for release on February 3, 2025. (Image via X/@IVEstarship)

On Saturday, January 11, the K-pop girl group IVE released the latest concept photos for their upcoming digital single, REBEL HEART, and their EP, Ive Empathy. This is the third set of concept photos released by the group for their upcoming comeback. In these photos, the members were dressed in all-white outfits.

The members wore various winter-related fashion statements like knee-high winter boots, head scarves, sweaters, and more. The photos looked like they were taken on a building rooftop at night during snowfall. Here are a few fan reactions to the photos:

"IVE's new concept photos for "Empathy" are absolutely stunning," an X user wrote.
"Omg this is so wholesome, look at my pretty angels :( it’s literally one of my favorite concept photos ever," commented a fan.
"THEY LOOK SO GOODDD OMG," added another fan.
"It’s been a long time since I’ve seen a comeback like this where everyone looks so amazing," commented a netizen.

More fans and netizens talked about how they were mesmerized by the recent concept photos released for the group's comeback.

"I can already tell that there’s going to be a slo mo dance party in the mv," stated a fan.
"they are winning best concept of the century with empathy i fear," remarked a netizen.
"the vibe is strong, these photos really capture the essence of the album," commented another X user

All you need to know about the K-pop girl group, IVE

This is a South Korean K-pop girl group that debuted in 2021 under Starship Entertainment. The group's members consist of An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo, and they made their debut with the release of their first single album called Eleven.

The hit track was soon followed by the release of their Love Dive album in 2022 which excelled in music charts, bagging the number-one spot on South Korea's Circle Digital Chart. The K-pop girl group soon became the talk of the town by earning several honorable awards at the MAMA Awards, Golden Disc Awards, Melon Music Awards, etc.

They released their first studio album, in 2023, which won the Album of the Year award at the Melon Music Awards and featured two chart-topping songs, Kitsch and I Am. Following this, the members continued to release hit tracks in 2024. They released their first English digital single, All Night, and also collaborated with Pokemon Horizons for the release of the new opening theme song, Will.


In April, they also rolled out their second EP, Ive Switch, with two singles, Heya and Accendio. Following the same, most recently, the members are scheduled to release their latest digital single, Rebel Heart on January 13, which is expected to be followed by the release of their third EP, Ive Empathy, on February 3, 2024.

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Edited by Niharika Dabral
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