“An icon!”- Fans celebrate as Stray Kids’ Felix emerges as the 4th gen’s most impactful fashion and first male fragrance influencer

On January 10, 2025, Lefty, an influencer marketing platform, unveiled its K-pop list of the most impactful influencers, and Felix of Stray Kids secured a remarkable position. Not only is he the only 4th-generation idol to make the "top 15," but he also ranked as the 7th most impactful star overall.

He further cemented his influence by claiming the top spot as the most impactful influencer in the fragrance market. His collaborations with Bulgari Parfums generated a whopping $4.5 million in value, showcasing his selling power and appeal.

Standing alongside global icons like all BLACKPINK’s members, Cha Eun-woo, and even international stars like Kendall Jenner, the idol's presence on this prestigious list highlights his growth across varied industries.

Fans have taken to social media to celebrate this milestone, expressing pride in their beloved star's achievements.

“Fashion icon of 4th generation,” a fan announced.

“His growth is insane & he did that in just a year,” a fan said.

“Felix was named a LV ambassador and opened his Instagram account less than a year and a half ago, and he’s already among the most impactful influencers in fashion. This is crazy… we are so proud of youuuuu,” a fan wrote.

Some fans wrote their praises in more words and even added that he was "setting standards."

“Felix is a real, absolutely sincere power and impact, stable stats that are only growing despite everything,” a fan remarked.

“Most searched, most influential in fashion..He’s doing incredible in music also and most followed 4 gen on ig like everything is consistent,” a fan expressed.

“His presence is undeniable—From dominating fashion and luxury to redefining engagement, he's setting standards no one can ignore,” a fan expressed.

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Felix generated $68.3M in the year 2024

Lefty and Karla Otto, two major brand-building and influencer marketing agencies, have joined forces to deliver insights into K-pop's influence on global markets. Their recently unveiled list of the "Most Impactful International Influencers of 2024" highlighted Felix of Stray Kids as a standout.

The K-pop idol ranked 7th on the list of most impactful influencers globally, with an impressive Earned Media Value (EMV) of $68.3M, becoming the highest-ranking 4th-generation K-pop idol. He boasts a 20% engagement rate, the highest among all influencers in the top 10, being the most followed star on the list. He climbed 10 spots from his 17th position last year, showcasing his rise in influence.

Most Impactful Fashion Influencers, 2024 (via Lefty):

1. Jisoo - $227M
2. Rosé - $196M
3. Cha Eunwoo - $98.9M
4. Jennie - $68.9M
5. Felix - $68.3M
6. Lisa - $66.1M

He also became the most searched 4th-generation K-pop idol on Google in 2024.

However, he isn’t the only Stray Kids member making waves. Bandmate Lee Know also earned recognition in Lefty and Karla Otto’s "A Year in Data 2024" report, in which he ranked 5th in "Top Key Voices by EMV" for Tommy Hilfiger, with $3M EMV.

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Fans are overjoyed at Felix's achievements, celebrating his contributions to both the fashion and music industries.