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On July 18, 2024, BTS' Kim Seok-jin reportedly was one of the top three most-mentioned people worldwide. The tally was from July 8 to July 16, where he ranked second in the top 3 most-searched and most-mentioned people. The former United States President, Donald Trump topped the list, while the current United States President, Joe Biden, came in third.
Online users posted about the singer-songwriter 6 million times in the past week, which amassed over 20 billion impressions. The BTS idol gained 91% in positive Net Sentiment while Donald Trump had a -22% and Joe Biden received a -12% Net Sentiment, respectively.
Net Sentiment is an aggregated measure of customer online satisfaction regarding a topic or search term. It is an essential part of the search engine (Google, Yahoo, Naver, MSN, etc.) for a comprehensive and genuine voice of the consumer.
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Meanwhile, Korean netizens found the news amusing since the BTS idol ranked between a former and a current President of the United States. An online user expressed their thought on the Korean online forum, Theqoo, and wrote,
"An unimaginable lineup, huh?"
Others shared similar opinions and joked that the BTS idol should run for the US Presidential election.
"There are two presidents in BTS," one Theqoo user wrote.
"Let's just make that guy the President of the United States. Is it too early to do that???" another Theqoo user joked.
"It's so funny that he's the center because he's in 2nd placeㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ The picture is seriously so funnyㅋㅋㅋㅋㅋㅋㅋ" another Theqoo user added.
"The middle one is the best. Vote. I'd feel comfortable leaving America in charge. LOL," one Theqoo user said.
"My idol will one day become the President of the United States?" one other Theqoo user joked.
"At this point, I should run for office..." another Theqoo stated.
From 2024 Olympics to FRED: BTS Jin's activities after his military discharge
BTS Jin returned from the South Korean military on June 12, 2024, after completing 18 months of mandatory conscription. He held his first solo fan meeting on June 13 at the Jamsil Indoor Stadium in Seoul, South Korea. Around 4,000 selected fans witnessed his homecoming performance and 1,000 fans received a hug from Jin.
The fan meet performance was live-streamed on Weverse for membership holders and over 900,000 fans watched the live in real time across the world. After that, BIGHIT MUSIC announced that Jin was selected as a torchbearer for the 2024 Paris Olympics Torch Relay. The relay was at the Louvre Pyramid on July 14, 8.30 PM (Paris local time).
On July 8, 2024, the French luxury jewelry brand, FRED, announced Jin as their first-ever global ambassador. The idol stirred the fans as ARMY shared his pictures and lauded his visuals. These instances further contributed to his online mentions and catapulted his Net Sentiments to 91%.
Meanwhile, Jin is to be featured on the MBC variety show, The Half-Star Hotel In Lost Island. The idol confirmed working on his solo music and other projects during his exclusive interview with W KOREA as FRED's global ambassador.
In other news, the rest of the six BTS members are currently serving in the military and will return by June 2025.
