“Are we going to get two brand deals from Seokjin”— BTS’ Jin's fans speculate over Alo and Gucci's creative director's recent Instagram interactions

BTS’ Jin
BTS’ Jin's fans speculate over Alo and Gucci's creative director recent Instagram follow (Images via Instagram/@jin & Weverse)

BTS' eldest member, Kim Seokjin, recently completed almost 18 months of military service. With his discharge, brands are eager to sign him as their ambassador. Recently, his fans speculated about a potential brand deal when Gucci's Creative Director, Sabato de Sarno, followed Jin. At the same time, the American athletic clothing brand Alo liked one of his recent pictures on Instagram.

With these recent interactions on the idol's Instagram handle, fans are buzzing with speculation about future brand deals. Following his first post-military brand deal with French jewelry brand Fred under LVMH, it will be interesting to see which brand the BTS member partners with next. A user on X, @seokjin_updates, wrote,

Fans quickly began to comment and joke about the competition among brands vying for a partnership with the BTS member.

"Gucci saw alo following Jin's insta and rushed out to claim him im crying," one fan quipped.
"Saw him getting followed by other brand’s executives so they made sure to saved their own place too," another user joked.
"Let my man breathe for a while. All brands r fighting for him," another user wrote.

Fans are eagerly anticipating official announcements, convinced that the photoshoots might already be completed. Some fans have also noticed that the Moon singer was recently spotted wearing these brands.

"Nah….its probably already a done deal…like we don’t know what exactly, but definitely a collab with both is coming…..Alo and gucci," one said.
"I can't wait to act surprised," another fan commented.
"That ambassadorship announcement gonna drop soon. I can feel it," a fan wrote.

One tweeted that one of her favorite looks on Seokjin was when he wore Gucci.


Fans speculate future brand deals for BTS' Jin after recent sightings in Gucci and Alo outfits

The BTS vocalist is often seen wearing Alo and Gucci; however, there is no confirmation of a brand deal. Fans are convinced that an announcement is coming soon.

On July 7, 2024, the singer posted pictures on Instagram wearing a grey Alo Sports Club sweater knit polo while seemingly working on new music. This was the most recent time he was spotted wearing one of the two brands.

As for Gucci, on his return from the Paris Olympics 2024, where he served as a torchbearer, the BTS member was spotted in a complete Gucci ensemble at Incheon Airport, South Korea. He wore an oversized washed denim shirt, stonewashed baggy cotton jeans, a backpack, and Re-Web sneakers.

Additionally, upon the singer's return from military service, Gucci reportedly sent lavish gifts in maroon bags and a cake with "GUCCI X JIN" written on it. Fans who noticed the gifts outside the HYBE building began speculating about a possible collaboration. These recent developments have only strengthened the rumors.


He is currently the only BTS member who has completed his military service and is now occupied with filming various content, participating in variety show shoots, and preparing for his solo debut album.

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Edited by Shreya Das
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