ASTRO's Cha Eun-woo rank #1 on August 2024 boy group individual brand reputation ranking followed by BTS’ Jin on #2

On Saturday, August 17, the Korean Corporate Reputation Research Institute released the August 2024 boy group individual brand reputation, topped by ASTRO's Cha Eun-woo. The ‘A Good Day to Be A Dog’ star left BTS’ Jin behind, who attained second position on these rankings.

This ranking quantifies the favorable and unfavorable assessments, media attention, consumer involvement, and communication levels linked to individual members of boy music bands. The method of assessment includes an examination of reputation and qualitative assessments from the brand reputation monitor.

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ASTRO's Cha Eun-woo achieved top position in the individual brand reputation ranking for boy music groups in August 2024

The Korean Business Research Institute has released the August rankings for each boy group member's brand image. The institute utilized big data gathered from July 17 to August 17 for this ranking index. These rankings are based on a comparison of audience participation, press coverage, and community consciousness scores.

The top spot for August goes to ASTRO's Cha Eun Woo, who got a brand image index of 3,668,606. He showed a 49.34% spike in comparison to his previous month's score. Moreover, 93.58% of the comments were positive, according to Eun Woo's positivity-negativity evaluation.

In his keyword research, phrases like “Living in a Rented House in Finland,” “face genius,” and “ambassador” performed well. Furthermore, the star's highest-ranking related words are “advertise,” “flawless,” and “pitch.”

ASTRO's Cha Eun-woo is a multifaceted celebrity who has managed to leave a lasting impact in both the K-pop and K-drama worlds. His role in dramas like True Beauty and My ID is Gangnam Beauty have enhanced his brand image. His widespread fame has also led to various lucrative collaborations with brands such as Giordano, Bodyfriend, Cornetto, Chaumet, Skechers, Saint Laurent, and others.

Having Cha Eun-woo at the top of the brand reputation ranking is nothing new. Earlier, in May 2024, the Love So Fine vocalist led the rankings with a brand reputation value of 2,884,446.

In August, BTS' Jin secured the second spot with a score of 3,199,306. Following Jin, Wonbin of RIIZE ranked third with a value of 2,781,141. BTS' Jimin placed fourth with a brand image index of 2,536,752, while Jungkook rounded out the top five with a total score of 2,108,194.

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Top 30 K-pop idols on the August 2024 male group member brand reputation rankings list

Here's a complete rundown of the top 30 rankings for boy group personal brand reputation in August 2024:

• ASTRO's Cha Eun-woo
• BTS’s Jin
• RIIZE’s Wonbin
• BTS’s Jimin
• BTS’s Jungkook
• Kang Daniel from Wanna One
• Mingyu from SEVENTEEN
• BTS’s V
• Park Ji-hoon from Wanna One
• Baekhyun from EXO
• Kim Jae-hwan from Wanna One, Kyuhyun from Super Junior
• Wonwoo from SEVENTEEN
• Heechul from Super Junior
• Jeonghan from SEVENTEEN
• Sohee from RIIZE
• Sunghoon from ENHYPEN
• RM from BTS
• Sungchan from RIIZE
• Minho from SHINee
• Doyoung from NCT
• Hyunjae from The Boyz
• Sunwoo from The Boyz
• Juyeon from The Boyz
• Mark from NCT
• Anton from RIIZE
• Jaehyun from NCT
• Hoshi from SEVENTEEN
• J-Hope from BTS
• Key from SHINee

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Besides the August 2024 rankings, ASTRO's Cha Eun-woo has also been in the news for his latest magazine pictorial for W Korea. The multifaceted star featured on the cover flaunted an $87,000 tiara from Chaumet. He boasted sweet Hello Kitty artwork on his face for the cover, which was admired by his fans.