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On June 19, 2024, Beats By Dre announced the Beats Solo Buds campaign featuring BLACKPINK Jennie through their social media handle. The brand also shared a promotional video on Instagram, teasing a new wireless product. In the video shared by the brand on Instagram, the BLACKPINK member wore a red-colored Beats Solo Buds.
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Soon, the news about Jennie's latest collaboration with the brand went viral on social media, and fans praised her endeavors, referring to her as "THE IT GIRL."
BLACKPINK Jennie's latest campaign with Beats By Dre for Beats Solo Buds promised a complete range and emotions in music
Beats by Dre promised to provide the complete range and emotion of an individual's favorite music through their latest campaign with BLACKPINK Jennie for Beats Solo Buds. It also cited that every design of Beats Solo Buds focuses on accurate music reproduction. The earphone brand stated on their official website:
"Every design decision was focused on accurate music reproduction. From the drivers to the vents to the position of each intricate component inside. The result? Cleanly balanced tuning that gives you the full range and emotion of all your favorite music, as the artists intended."
Beats By Dre further elaborated on the quality of their products, which has achieved enormous success over the years. They revealed that BLACKPINK Jennie promoted Beats Solo Buds would be available for offline and online stores starting June 20, 2024, and would be available for sale from June 19, 2024. The earbuds are £79.99 ($101.84). The wireless earphones would be available in four colors including transparent red, matte back, storm gray, and arctic purple.
The brand further shed light on the technical qualities of Beats Solo Buds that the BLACKPINK Jennie used in the two pictorials circulated on social media. In one image, the female singer flaunted transparent red Beats Solo Buds while holding its box in her hands, and in another picture, she was lying on the lit-up floor using the same colored wireless earphones while looking at the red-colored case.
In recent news, the BLACKPINK member met the American singer and songwriter Billie Eilish at the Hit Me Hard and Soft Event in Seoul.
