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Global Korean food brand Bibigo is set to release a limited edition package featuring Wootteo in celebration of BTS Jin's military discharge. On June 17, the company CJ CheilJedang confirmed their collaboration with HYBE Corporation to celebrate Jin's return.
Bibigo will be selling Korean snacks like Tteokbokki, dumplings, sweet dishes, and more in a special package featuring the character Wootteo introduced by the BTS member. The campaign revolves around Wootteo, an astronaut character going on a journey to the Bibigo planet to find out the true meaning of K-food.
On June 13, the company launched their first collaboration product, Bibigo Room Temperature Tteokbokki, in three flavors: Original, Spicy, and Cheese. The second product, Bibigo Bungeoppang, a fish-shaped sweet dish, will debut on June 25 in flavors including red bean paste and cream puff. The third collaboration product, featuring the Bibigo Whole Shrimp Dumpling package, will sequentially be launched.
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BTS’ Jin's military discharge celebration: Bibigo to release limited edition Wootteo packages
On June 12, Jin was officially discharged from his national duties at the 5th Division Recruit Center, Yeoncheon, in Gyeonggi-do Province. Before his discharge, on May 28, BIGHIT MUSIC released some images on Wootteo's official Instagram page after a long time since its last post in November 2022, this created excitement among fans.
Additionally, on June 13, marking the 11th debut anniversary of BTS, Bibigo shared a cryptic photo of a character seemingly Wootteo who would join the brand in its upcoming campaign. Fans were quick to figure it was Wootteo from the silhouette of the character.
CJ CheilJedang’s Bibigo brand marketer, Park Ji-young, stated:
"We are happy to be able to introduce a special and differentiated product by combining ‘Bibigo,’ the leading global K-food brand, and the character ‘Wootteo,’ of '21st century pop icon’ BTS Jin."
Customers will receive different types of Wootteo sealed limited edition stickers while purchasing Bibigo products. One of the 16 types of special stickers will be added to the packages. If a person can collect all 16 stickers and get the same verified by Bibigo through their official Instagram page will get a chance to get into a raffle. Through this raffle, 100 fans will get a chance to receive a Wootteo stuffed doll before August 9, 2024.
South Korean fans may find this edition of Bibigo products at major convenience stores in the country. Additionally, from July 2025, CJ CheilJedang plans to export Bibigo X Wootteo food products to global markets, including the United States and the Philippines.
Meanwhile, Jin made his first appearance in front of fans at the 2024 FESTA event at the Jamsil Sports Field Complex in Seoul on June 13 to celebrate BTS’ 11th anniversary. Jin greeted fans with light hugs and handshakes at the first session, which was attended by 1000 lucky fans selected through a raffle.
In the second session, the BTS vocalist performed his popular solo tracks The Astronaut, Super Tuna, and Moon. The eldest member of the septet also shared some stories from his military days and participated in challenges like “The Cat Walking on the Frozen Han River and Jungkook's Seven dance challenge.
