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The South Korean singer and dancer BLACKPINK's Rosé was officially appointed as the newest global ambassador for the German multinational corporation sportswear brand Puma on June, 17. The brand updated their website welcoming the female idol as the latest addition to their family and stated:
"PUMA announces a new partnership with Rosé, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK."
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Puma shared a reel on their Instagram in collaboration with @pumasportsstyle and @roses_are_rosie featuring the BLACKPINK member, foreshadowing the partnership on the same day.
BLACKPINK's Rosé expressed her excitement about her latest collaboration with Puma
In the video shared by the brand on Instagram, Rosé was shown heading to the airport and getting her passport checked at the immigration counter. Then, she sits down to fix her Puma laces, and the airport staff member stamps her passport with the brand's logo.
She then takes her passport and passes through a board featuring her portrait with "Puma X Rosé" written on it and a yellow sign overhead with the brand logo. In the end, a voice echoes, 'A Journey Starts Now.' In the video, she dons a low-top styled with a black Puma Jacket. The idol completed her look with wide-leg blue jeans and a black bag and flaunted Puma's Palermo.
BLACKPINK's Rosé would be supporting the 'Rewrite the Classics' campaign as the global ambassador for the Puma. The program features the brand's iconic timeless franchise, including Speedcat, Palermo, Easy Rider, and others. She would magnify Puma's catalog of iconic silhouettes and the Rewrite the Classics campaign, which commemorates the brand's classic shoes and aims to introduce them to the present generation.
Meanwhile, BLACKPINK's Rosé also expressed her excitement about starting a new chapter with Puma, as cited by the brand on their website. She stated:
"I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA."
The brand's Chief Product Officer, Maria Valdes, talked about the idol's worldwide influence on music, fashion, and culture. She expressed her excitement to start a new journey with her where the idol would use her vision to redefine classic franchises. She stated, as cited by the Puma's website:
"Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s 'Rewrite the Classics' program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together."
The brand also stated on its website that through its latest partnership with BLACKPINK Rosé, the singer would introduce her voice, vision, and unique insights to Puma's global storytelling and campaigns. They also added that throughout their deal, the idol would support the additional classic franchise in the sports section.
In recent news, multiple videos and pictures were circulated on social media featuring the BLACKPINK member at a press conference held by the sportswear brand in Germany. The videos showcased a massive display board welcoming the idol as the newest global ambassador. In other clips, she donned a maroon-colored crop jacket styled with black shorts and shoes from Puma.
She was also photographed with the brand's CEO and chairman, Arne Freundt. They stood by the side, having cordial conversation. It has been reported that the CEO has expressed his excitement about embarking on a new journey with the BLACKPINK member. He also stated that the singer has a worldwide impact in multiple spheres globally, including music, fashion, and culture.
In recent news, BLACKPINK's Rosé has teased fans with her upcoming music on February 11, 2024, where she shared a snippet of a new song titled Vampirehollie. Fast forward to April 4, 2024, she unveiled the track, Final Love Song, which was the theme song for the survival reality program I-Land: N/a.
The Black Label recently confirmed that they were discussing an exclusive contract with the singer regarding the promotions of her solo endeavors.
