On June 28, 2024, LLOUD unveiled ROCKSTAR music video featuring BLACKPINK Lisa through the agency's official YouTube channel. The rapper made her much-anticipated comeback after three years. Subsequently, she earned praise for her inclusive casting for the music video, where she included the famous Thai transwomen line-up, Bruze Kachi Sarah, Chinnawat Promsri (Chinni), and Aeffy.
The Thai transwomen line-up of Bruze Kachi Sarah, Chinnawat Promsri, and Aeffy (known by her Instagram username) were featured in an individual shot during the ROCKSTAR music video. The trio donned minimalistic and party clothes to highlight the theme of the record and captivated the attention of the fandom with their visuals. They also grooved to the beats of ROCKSTAR and danced with Lisa.
According to the American Psychological Association, transgender is an umbrella term for persons whose gender identity, gender expression, or behavior does not conform to that typically associated with the sex to which they were assigned at birth.
BLACKPINK Lisa showcased her thoughtful and creative side by representing individuals from LGBTQIA in the ROCKSTAR MV during Pride month
Bruze Kachi-Sarah is a famous and successful transgender artist, featured in BLACKPINK Lisa's ROCKSTAR music video. She is a Thai beauty queen, ranking second in Miss Tiffany 2023. Miss Tiffany is one of the famous annual beauty pageants for Thai transwomen in Pattaya, Thailand, running since 1998 and marking 2023 as its 25th anniversary.
However, Bruze Kachi-Sarah is not only representing the LGBTQIA community in the fashion and beauty industries. She is a s*xual health doctor and trans mental health activist. While growing up, she suffered from discrimination from her close ones and family for her gender identity. Subsequently, her struggles transformed her into a strong individual, which made her an outspoken advocate for mental health. She entered the Miss Tiffany Show to raise awareness about trans s*icide.
Chinnawat Promsri, also known as Chinni, is a famous public figure and transgender queen, with an overall 162k followers on Instagram. She also went viral for her interview with video creator Roman Kondrative, in which Chinnawat Promsri proudly stated that she was a normal person and transgender in Thailand. She shares photos from her regular and professional activities on her Instagram account.
Lastly, Aeffy is also a well-known transgwoman from Thailand. On her Instagram bio, she mentioned that she was associated with a television production and talent agent subsidiary of the Thai entertainment conglomerate GMM Grammy, GMMTV. She also shares snapshots from her professional and social life on her Instagram account.
The fandom praised BLACKPINK Lisa for her creative and thoughtful side by representing individuals from LGBTQIA in the ROCKSTAR music video during Pride Month (June 1, 2024–June 30, 2024). Moreover, they also expressed pride in Lisa for releasing the ROCKSTAR music video in June, when Thailand's Senate successfully approved a bill legalizing same-s*x marriage.
In recent news, BLACKPINK Lisa's official ROCKSTAR music video reached ten million views on YouTube within six hours and thirteen minutes.