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A recent analysis conducted by X user @JINSPACE underscored the influence of BTS' Jin on the luxury jewelry brand FRED. According to data from similarweb.com, a leading website traffic and engagement tracking service, the brand has seen a dramatic increase in website traffic since the idol was announced as its global ambassador on July 8, 2024.
Founded in Paris in 1936 by Fred Samuel, FRED has experienced a 45.37% boost in online visits following the BTS member's appointment. Furthermore, the surge in website traffic has been observed globally, with the USA, Japan, India, and Korea emerging as the top countries contributing to the influx of visits.
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Before his involvement with FRED, the brand’s website traffic had been declining by 20.64%. However, with the idol's endorsement, there has been a remarkable turnaround.
The search term "Fred Jewelry Jin" has become the top driver of organic visits to the brand’s website.
Fans of the singer-songwriter quickly turned to social media to celebrate and commend the remarkable impact he has made. On X, user @jinakgay playfully claimed that having him as a brand ambassador is like having a cheat code. They wrote,
"and all they need is 3 pictures of him on the website, brands having jin must be a cheat code."
"seokjin on his 1st month at his new job," a fan on X wrote.
"He is an unstoppable force," another user commented.
"you will always be famous," a fan remarked.
Fans even urged the jewelry brand to launch an exclusive collection featuring the idol, believing it would drive even greater sales.
"we need collections, line, design collab with jin if u want 500% increase bae," a user wrote on X.
"we need a campaign ad soon and they'll be able to keep this up," another fan commented.
This notable rise in traffic came shortly after Jin's discharge from military service in June, marking his return to the public eye after an 18-month stint.
Times when BTS' Jin showed his impact post-military discharge
As the only BTS member who has completed his military service, the eldest member is juggling various projects, including fan content, his solo album, and brand endorsements. On August 7, 2024, he became Gucci's ambassador, causing major traffic surges and crashes on the website.
Gucci saw a remarkable 15% boost in sales in just one day, while FRED's website traffic surged by 45% compared to the previous month, marking the highest increase of the year.
Additionally, his association with Gucci has notably impacted social media. The brand's welcome post to the idol on Instagram became their most-liked and most-commented post ever. The post became the fastest post to reach 1.7 million likes, surpassing the previous record held by model Kendall Jenner.
In June, he participated in the torch relay for the 2024 Paris Olympics, which reportedly helped boost K-pop’s international sales to KRW 1.23 trillion.
