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On July 9, 2024, the South Korean media outlet ZDNET Korea reported that SEVENTEEN's BSS Unit, including Dokyeom, Hoshi, and Seungkwan, will reportedly cheer for Team Korea at the 2024 Paris Olympics.
The trio will be among the first runners to participate in the 'Team Korea Support Challenge,' which will feature their smash hit track FIGHTING and deliver an electrifying choreographed cheer to boost the spirits of Korean athletes.
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Recently, the media outlet My Daily confirmed that BSS (Boo Seok-soon), SEVENTEEN's unit's latest song, FIGHTING, was selected as the cheering song for Team Korea at the 2024 Paris Olympics, and liquor brand OB Cass Beer was officially announced as the country's global partner for the Olympic Games.
SEVENTEEN BSS Unit and HYBE will disseminate K-pop's lightstick culture at the 2024 Paris Olympics
On July 10, 2024, SEVENTEEN BSS Unit's Team Korea Support Challenge video will debut on the Korean Sport & Olympic Committee's official Instagram and other social media. The video will feature relay challenge videos with Korean athletes.
A group cheering event with HYBE's custom lightsticks will take place at Team Korea House in Paris. After the Paris Olympics opening ceremony on July 27, 2024, athletes' families and international guests will gather at Team Korea House to support the team, with lightsticks distributed to encourage the athletes.
According to the outlet ZDNET Korea, HYBE Corporation confirmed a business agreement (MOU) with the Korea Sports Council to head the Olympic Cheering culture and assured to provide proactive cooperation for domestic and international cheering culture innovation, leadership, and promotion of K-culture at the upcoming international multi-sport event. According to the agreement, the HYBE will complete the following promises:
- Supply 5000 self-designed cheering sticks
- Collaborate for cheering videos and content with HYBE artists
- Provide videos/content from agency's artists to local Korean House in Paris
- Manufacture and produce official Team Korea merchandise
According to Korea JoongAng Daily, HYBE and SEVENTEEN's BSS unit featuring Seungkwan, Hoshi, and Dokyeom will disseminate K-pop's lightstick culture at the 2024 Paris Olympics. The group will carry out the process of spreading peace and harmony with the aid of 5,000 custom-made and self-designed lightsticks by HYBE Corporation.
The agency has taken inspiration from the Olympic Torch for their custom-made lightsick, which will be available in two versions, including the Team Korean official Light Stick and the Team Korea Official Digital Flag. While the former version is available for general utilization, the latter version is only limited to the use of national athletes. The agency has also planned multiple color and lighting transitions for the lightsticks to synchronize them with slogans.
HYBE also stated in a press release on July 9, 2024, about the significance of incorporating lightsticks in the upcoming Paris Olympics 2024 event and mentioned, as translated by media outlet Korea JoongAng Daily:
"Spreading the lightstick concept, which started with K-pop, to the international sports stage and presenting a new cheering paradigm is very meaningful for HYBE as an entertainment company. HYBE said in a press release on Tuesday. "The value of the lightstick, which connects many people with one light, resonates with the Olympic cheering culture of supporting athletes with one heart."
Those unversed, BBS aka BooSeokSoon or SEVENTEEN BSS, was the first sub-unit of the boy group SEVENTEEN, formed in 2018 through Pledis Entertainment, a subsidiary of HYBE Corporation. The band made its debut on March 21, 2018, with the release of a digital single, Just Do It. The group's track, FIGHTING, was released as the title track of their debut single album, Second Wind, on February 6, 2023. The track FIGHTING featured the South Korean rapper Lee Young-ji.
Paris Olympics 2024 or 2024 Summer Olympics will begin on July 26, 2024, and run till August 11, 2024, in France, Paris.
