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The Korean Business Research Institute revealed the monthly member brand reputation rankings for Boy Group members, and BTS' Jin topped the list again. On September 29, 2024, Kbizoom reported that the Epiphany singer-songwriter was ranked No. 1 on the Boy Group Individual Brand Reputation list, followed by Cha Eun-woo and Kang Daniel.
The BTS singer ranked the highest on the internet for several trending keywords like "Run, Seokjin," "Super Tuna," and "variety show genius." Additionally, phrases like "handsome," "steadfast," and "warm-hearted" scored highly in the link analysis.
Furthermore, aespa's Karina topped the Girl Group Individual Brand Reputation list for September 2024. Meanwhile, in terms of the brand reputation of the actors, Jung Hae-in topped the list for his ongoing Netflix/tvN drama Love Next Door.
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More about BTS' Jin activities and Jung Hae-in's ongoing drama, Love Next Door
The Grammy-nominated BTS singer Kim Seok-jin was discharged from the military on June 12, 2024. Following this, he became the global ambassador for luxury brands like FRED in July, Gucci in August, and LANEIGE in September. He was also the first Korean musician to be selected as one of the honored torchbearers for the 2024 Paris Olympics Torch Relay.
Additionally, he is set to release his debut solo album by the end of 2024. Meanwhile, he released his personal variety show, RUN JIN, which airs new episodes every Tuesday on BTS' official YouTube channel, BANGTANTV. He also appeared as a special guest on MBC's variety show Half-star Hotel in Lost Island episodes 15 and 16 in August 2024.
South Korean actor Jung Hae-in's ongoing K-drama, Love Next Door, aired its first episode on August 17, 2024, on Netflix and tvN. The show also stars Jung So-min as its female lead. The story focuses on two childhood best friends who live next to each others' houses and fall in love with one another after three decades.
On September 22, 2024, according to Nielson Korea, Love Next Door earned its highest viewership. Episode 12 amassed over 8.27% across Seoul and 7.34% across Korea. Episodes 15 and 16 will be released on October 5 and 6, 2024, concluding the drama.
In other news, on September 20, 2024, BTS' Jin attended the Gucci Spring/Summer 2025 collection show in Milan for the Milan Fashion Week. According to Lefty's report, the BTS idol generated over $7.89 million EMV, boasting a 16% engagement rate. Due to its global popularity, Gucci saw an increase in brand visibility by 196%.
