BTS’ Jin reportedly credited as one of the major factors for indirectly boosting K-fashion popularity in the West

BTS' Jin is well-known as the "Sold Out King" globally, and South Korean media outlet Herald Economy credited the singer-songwriter for indirectly impacting the worldwide sales of Korean fashion. Herald Economy reported on June 25, 2024, that Hollywood celebrities such as Jake Gyllenhaal, NBA star Dwyane Wade, and Diplo, among others, are exploring Korean fashion nowadays.

These Hollywood celebrities were seen flaunting outfits from the Seoul-based contemporary fashion brand, Dunst, not as a promotional endeavor but for personal wear. Another Seoul-based brand, SONGZIO, was approached by Black Panther actor Winston Duke, along with American singer-songwriter Ty Verdes and American hip-hop rapper Playboi Carty.

Industry insider Song Ji-oh stated that South Korean stylists are being approached by Western celebrities a lot lately.

"These cases are those where people first contacted us and said, ‘They want to try on clothes,’ and we provided them with clothes."

---

BTS Jin's impact on the global fashion industry inspired Hollywood stars to follow suit

Herald Economy reported that influential Korean celebrities like Jin of BTS act as promotional ambassadors for Korean fashion, either directly or indirectly. The BTS idol currently has 48.62 million Instagram followers, and his prominence in Korean fashion and industry has spread across the world.

In February 2024, actor Timothee Chalamet flaunted a metallic silver jumpsuit from Samsung C&T Fashion's Seoul-based brand, JUUN.J for Dune: Part 2 promotions. The Hollywood star personally visited the JUUN.J's Apgujeong store in Seoul for his personal shopping and was billed 5 million won ($3,594.32).

Meanwhile, BTS' Jin is well-known for his academia aesthetic and minimalistic dressing sense. For the unversed, the light academia style is defined by intellectual, cultural, and university elements. Jin's wardrobe consists of blazers, sweaters, gentle hues, and preppy fashion choices. The BTS ARMY has often lauded the singer for his simple yet elegant style, which has become popular worldwide.

Furthermore, the Epiphany singer-songwriter's wardrobe is dominated by Givenchy's timeless classic pieces, along with Thom Browne. During his fan event on June 13, 2024, the BTS idol was seen in Gucci's classic grey suit along with JIL SANDER's light purple Wool Gabardine Overshirt and a classic white round collar T-shirt.

Additionally, BLACKPINK's Jisoo, who is an ambassador for LF Fashion Dunst, has also contributed to the popularity of Korean fashion. An official from Dunst told Herald Economy that minimalistic fashion with no logo display has become popular in European countries.

"Minimal and classic designs seem to be popular with Europeans. The phenomenon of celebrities naturally exposing their clothes through their voluntary choices is of great significance to the brand."

---

In other news, BTS Jin wore EMIS' Washed Denim Ball-Cap and a Heart Spring T-shirt from CHANCECHANCE in the BTS group photo posted by Namjoon on June 15, 2024. Consequently, the T-shirt and the baseball cap sold out within minutes.