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BTS’ Jin is all over social media as he has been announced as the latest honorary tourism ambassador of Seoul City. On Tuesday, August 20, 2024, the official social media page of Visit Seoul updated their X header featuring Jin, announcing their new tourism campaign Feel Soul Good.
On Wednesday, August 21, Visit Seoul shared the content lineup starring the BTS vocalist revealing the three focal points of the tourism campaign in Seoul. The Feel Soul Good campaign is mainly focused on Love, Inspire, and Fun which will be released in three episodes on the official YouTube channel Visit Seoul TV.
They stated,
“Seoul shines under the three themes of LOVE, INSPIRE, and FUN!”
The content schedule is as follows:
Trending
- Teaser — Monday, August 26, 2024
- Episode 1 Theme Love — Thursday, August 29, 2024
- Theme Love Shorts — Monday, September 2, 2024
- Episode 2 Theme Inspire — Thursday, September 5, 2024
- Theme Inspire Shorts — Monday, September 9, 2024
- Episode 3 Theme Fun — Thursday, September 12, 2024
- Theme Fun Shorts — Monday, September 16, 2024
More about BTS’ Jin's ambassadorship for Seoul Tourism
On August 20, Visit Seoul announced Jin as the honorary ambassador of Seoul city. For the unversed, Visit Seoul is a part of the Seoul Tourism Organization, a guide to tourists who travel to Seoul. It provides important information regarding Korean food, popular places, and more.
This is not the first time Jin is representing the capital city of South Korea, he previously promoted the city's tourism with his fellow BTS members from 2017 to 2022. In December 2022, the Moon singer enlisted in the military to fulfill his national duties. He was discharged in June 2024 and was once again confirmed to be an honorary tourism ambassador of Seoul.
Previous Seoul tourism campaign with BTS:
- 2017 — Life in Seoul campaign
- 2018 — Live Seoul Like I Do, My Seoul Playlist campaign
- 2019 — Live Seoul As I Do, Create & Share campaign
- 2020 — See You in Seoul campaign
- 2021 — Your Seoul Goes On campaign
- 2022 — My Soul Seoul campaign with Jin & RM, Feel the Rhythm of Korea campaign with Suga & Jimin
- 2023 — Seoul, Make It Yours with Kim Taehyung
- 2024 — Feel Soul Good campaign with Jin
Jin ambassador of FRED & GUCCI
The 2024 Seoul Tourism Campaign marked Jin's third ambassadorship following the conclusion of his military services in June 2024. On July 8, he was announced as the global ambassador of the Parisian jewelry brand FRED. Notably, he is the first international ambassador to represent the brand.
The brand described him as:
“Jin's radiant personality and contemporary, casual chic style chimes with the modernity and individuality of Maison FRED creations. His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle.”
On August 7, the Italian luxury fashion house GUCCI confirmed Jin as their latest global ambassador. Sabato De Sarno, the creative director of GUCCI shared his thoughts on the BTS vocalist,
“I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”
Meanwhile, Jin also appears in the ongoing variety show Run Jin every Tuesday on BANGTAN TV on YouTube.
