BTS Jin tops idol and group individual brand reputation lists in July 2024, achieving a double crown for two consecutive months

BTS Kim Seok-jin, aka Jin, made waves online as he earned a double crown for topping both idol and group individual brand reputation lists. On August 2, 2024, South Korean media outlet Star News reported that the K-pop sensation was ranked No. 1 on the Idol Individual Brand Reputation Big Data Analysis Results.

The survey result was announced by the Korea Enterprise Reputation Research Institute on July 25. From June 25 to July 25, 2024, the survey was conducted to rank 1,730 male and female K-pop idols.

According to the analysis, the BTS idol's total brand reputation index was 5,606,311. He also scored 1,263,125 for participation, 2,161,547 for media communication, and 2,041,682 in community indexes.

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BTS Jin's soaring popularity post-military resulted in him topping the brand reputation chart for the second time

According to the brand reputation index, customers' online behaviors have a significant impact on brand consumption. This indicator was developed through the Brand Reputation Big Data Analysis Results.

Earlier in June 2024, apart from topping the individual list, Epiphany singer-songwriter also topped the boy group individual brand reputation rankings with his band, BTS. On June 12, 2024, the Epiphany singer-songwriter was discharged from the military after 18 months of mandatory service. He was the first BTS member to enlist in the military on December 12, 2022.

On August 2, 2024, Star News reported that Jin's reputation indexes scored higher as netizens looked up keywords such as "Olympics torchbearer," "super tuna," and more. His searches were the highest, with over 92.59% among 1,730 K-pop idols, and his Olympics Torch Relay attendance earned 5,606,311 value points.

For the unversed, the BTS idol was selected as one of the torchbearers by the International Olympic Committee (IOC) for the 2024 Paris Olympics Torch Relay. He paraded with the Olympic Flame on July 14 at the Louvre Pyramid.

In addition, BTS members Taehyung, aka V, Jimin, and Jungkook were all placed in the Top 10 in the June brand reputation index. However, in the July brand reputation index, only Jimin made it to the Top 10 and ranked at No. 9, while Epiphany singer maintained his position at the top for two months consecutively.

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In other news, on July 30, 2024, the K-pop sensation dropped the teaser clip RUN JIN EP. 0-1 The Prologue to a Hard Life Set by Self on the band's official YouTube channel, BANGTANTV. Furthermore, on August 2, he released EP.0-4 | Worldwide Handsome's Night.

It is crucial to note that these are mini-teaser clips before he releases the first episode of his upcoming show RUN JIN on BANGTANTV on August 13, 2024, at 9 PM.