BTS' Jin tops individual idol brand value rankings for June 2024 following his military service discharge

BTS Jin ranked No. 1 in June 2024 on the individual male K-pop idol brand value rankings. The rankings, which examined data among 730 K-pop idols and focused on customer involvement, media activity, communication, and community engagement, were carried out by the Korea Brand Reputation Research Institute.

The survey was conducted between May 15 and June 15, 2024, by the Korean Business Research Institute. They examined an astounding 64 million data points, assessing male idols on indices related to participation, etc. Jin's return from military duty on June 12 KST helped drive him to the top spot, increasing his brand worth from 1,263,604 points in May to 3,865,321 points.

Koo Chang-hwan, the director of the institute, believes that Jin's success is a result of his exceptional 95.07% favorable brand impression ratio. Keywords like "free hug," "army," and "fan meeting" proliferated in discussions, illustrating his relationship with his followers.

---

BTS Jin stirred the internet and K-pop world immediately after his military discharge in June 2024

Cha Eun-woo of ASTRO came in second with 3,604,710 points, closely followed by Jimin of BTS in third with 2,258,664 points. Previously, the Wonderful World actor ranked No. 1 in the January, March, April, and May 2024 lists.

BTS members Jungkook, Taehyung (V), Namjoon (RM), j-hope, and SUGA were included in the top 30 list of June 2024, along with other well-known idols including Kang Daniel, Hoshi from Seventeen, and Baekhyun from EXO.

The Astronaut singer's brand reputation was further enhanced by celebratory keywords post his military discharge on June 12. On June 13, during BTS' 11th anniversary, Jin gave a personal hug and a bouquet to 1,000 fortunate fans as a surprise during BTS' Festa 2024 festivities.

A total of 4,000 fans were selected to attend the event at the Jamsil Arena, and only 1,000 were lucky enough to hug the BTS idol. He even arranged food catering service for all 4,000 fans, gave them gifts like a clock and flower, and impressed them with LIVE performances.

The Epiphany singer-songwriter performed LIVE on Moon, The Astronaut, Super Tuna (Extended ver.), and also danced to Jungkook's hit song, SEVEN. After his return, his songs like Moon and Super Tuna found a lot of traction and appeared on the Gaon Digital list in South Korea and the World Digital Song Sales list on Billboard.

---

The entire list of the June 2024 top 30 individual male K-pop idols

Here are the June 2024 top 30 male K-pop idols in terms of brand value rankings as per the Korean Business Research Institute:

1. BTS' Jin
2. ASTRO's Cha Eun-woo
3. BTS' Jimin
4. Kang Daniel
5. BTS' Jungkook
6. BTS' V
7. The Boyz's Younghoon
8. RIIZE's Wonbin
9. BTS' RM
10. Shinhwa's Minwoo
11. BTS' j-hope
12. BTS' SUGA
13. Seventeen's Hoshi
14. EXO's Baekhyun
15. Highlight's Doojoon
16. Seventeen's Jeonghan
17. Seventeen's Mingyu
18. SHINee's Taemin
19. Super Junior's Kyuhyun
20. SHINee's Onew
21. SHINee's Minho
22. The Boyz's Juyeon
23. SHINee's Key
24. Seventeen's Wonwoo
25. The Boyz's Sunwoo
26. NCT's Mark
27. Hwang Min Hyun
28. NCT's Doyoung
29. Park Ji-hoon
30. Ong Seong-wu

---

In other news, BTS topped the K-pop group brand reputation in June 2024 as well, after Jin's discharge. The band has been topping the list since 2019, but due to their ongoing absence from the spotlight due to their military service, BTS slipped to No. 8 in January 2024. However, BTS is back at the top with a 177.09% increase in brand reputation.