BTS' Kim Taehyung's FRI(END)S music video was nominated in the Best Pop Video category at the 2024 UK Music Video Awards. On September 25, the 2024 UK Music Video Awards unveiled its nomination list, recognizing Kim Taehyung's latest digital single, FRI(END)S, for its music video.
The R&B soul track FRI(END)S, performed in English by Kim Taehyung, was released on March 15, 2024, on all major music service platforms. His music video has been nominated alongside METTE's BET, Camila Cabello featuring Playboi Carti's I LUV IT, Miki Matsubara for the Mayonaka No Door - Stay With Me, Olivia Rodrigo's Obsessed, and Lisa of BLACKPINK's ROCKSTAR.
The FRI(END)S music video was directed by British photographer Samuel Bradley. Starring The Gentlemen actress Ruby Sear, it showcases different days in a man's life. The music video garnered attention and appreciation from fans online, owing to its interesting storyline, and has crossed over 49 million views on YouTube.
In the music video, Kim Taehyung finds himself hating the world full of happy couples and loses his life in an accident. The second half of the music video illustrates his life with his love interest, Ruby Sear, and they take on the role of a lucky couple in a world of chaos.
More about BTS' Kim Taehyung's solo single FRI(END)S and its achievements so far
BTS member Kim Taehyung, aka V, commenced military service in December 2023, leaving many fans emotional. However, he pre-recorded the song FRI(END)S before his enlistment. He also filmed the music video and released it simultaneously with the song on March 15, 2024, on the official BTS YouTube channel.
It became the fastest K-pop music video by a solo artist to surpass one million views within one hour on YouTube in 2024. The song video is close to reaching 50 million views on the music service platform. On August 14, 2024, FRI(END)S also amassed over 300 million streams on Spotify, becoming the first and only song by a Korean pop solo artist to reach this feat in 2024.
On September 7, the song received the Best Music Spring award at the esteemed 2024 Fact Music Awards. This Award show recognizes the South Korean talents who make remarkable contributions to the spread of the Korean wave through their music.
V's FRI(END)S also bagged the MVP for the 2024 K-Star Chart season 2, organized by TOKYOFM POP-K TOP10 Friday on July 19. He also won the MVP for the 2024 K-Star Chart season one in the first half of the year with the song where u r in collaboration with the American singer and songwriter UMI.
In other news, the BTS vocalist attended the HEREH World Tour concert of his close friend and South Korean solo singer and actress IU on September 22 at the Seoul World Cup Stadium. He was accompanied by fellow BTS member j-hope and shared glimpses of the show on his official social media page.
Moreover, the BTS vocalist's workout photo with Dr. Romantic actor Kim Min-jae and Physical: 100 contestant, MC, and celebrity bodybuilder Ma Sun-ho went viral on social media. On September 25, Ma Sun-ho shared a post on his social media page, where V garnered attention for his physique and reunion with Kim Min-jae.