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On October 25, 2024, Dolby Laboratories unveiled their new global campaign with BTS Jin, titled 'Love More in Dolby.' The collaboration is to honor the release of the K-pop star's latest single, I'll Be There. This campaign aligns with the upcoming launch of Jin's debut solo album, Happy, which will be available in Dolby Atmos starting November 15.
In an article published by Dolby on October 25, Jin expressed his excitement about experiencing his new song through Dolby Atmos technology. He emphasized that the theme of his project revolves around happiness, and he hopes that fans will connect with the emotions conveyed in his music. The idol stated:
"When I first heard my new music in Dolby Atmos, I was truly amazed by the incredible vivid and immersive experience. It felt like you are right inside the music. The theme of this new single and the solo album is happiness."
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He continued:
"I wanted ARMY to fully experience the unique flavors of happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact emotions that I wanted to share, more deeply."
For those unaware, Dolby Atmos offers a unique way to experience music, allowing fans to feel as if they are enveloped within the sound. This innovative technology reveals every nuance of a song, from the layers of instruments to the delicate breaths of the singer, creating an unparalleled listening experience.
More about latest Dolby's campaign with BTS' Jin
The promotional video for the campaign, directed by GRAMMY-nominated filmmaker Colin Tilley, illustrates how Dolby Atmos can elevate ordinary moments into extraordinary experiences. It immerses viewers in Jin's performances, making them feel as though they are part of the music itself.
Todd Pendleton, Senior Vice President and Chief Marketing Officer of Dolby Laboratories, praised the Epiphany singer's ability to engage audiences with his performances and emotional expression through music. He stated:
“Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music. With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of ‘I’ll Be There’ and his upcoming album.”
Pendleton also highlighted that the Dolby Atmos experience enhances the connection between the artist and his fans by capturing intricate musical details. It allows listeners to immerse themselves in the emotional depth of tracks like I'll Be There.
The 'Love More in Dolby' campaign aims to showcase Dolby's latest audio and visual innovations, including Dolby Atmos and Dolby Vision, designed to enhance entertainment across music, movies, and gaming.
Fans can enjoy the BTS member's music in Dolby Atmos on various popular streaming platforms, including Amazon Music, Apple Music, TIDAL, and QQ Music, among others.
